OPERATIONS

Preen.Me launches social commerce partnership with brands

BY Dan Berthiaume

Tel Aviv, Israel – Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

The database will provide brands with aggregated consumer information such as actual product usage, and price sensitivity. Brand partners will also have direct access to Preen.Me users.

Preen.Me, launched from a Facebook page in 2012, says it engages 7 million to 8 million monthly users across all channels.

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SUPPLY CHAIN

Hood plans end to Brigham’s shipments

BY Dan Berthiaume

Lynnfield, Mass. – HP Hood, manufacturer of the Brigham’s brand of ice cream, has decided to stop supplying the 10 remaining independent ice creams stores in the Boston area that serve Brigham’s with the product later this month. As reported by the Boston Globe, this will require the two stores still operating under the Brigham’s banner to change their name once the final shipments run out.

A Hood spokesperson told the Boston Globe selling ice cream to parlors is no longer a viable business, although the company will continue selling Brigham’s products through grocery stores.

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News

Report: Social CRM market set to boom

BY Dan Berthiaume

Dallas – The market for social CRM software, or technology that allows retailers to perform activities such as social monitoring, social listening, social management and social measurement for providing an enhanced customer experience, is set to grow exponentially in the next few years.

According to a new report from RnR Market Research, the social CRM technology market will expand from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018.

North America is expected to be the biggest market in 2013, while Asia-Pacific (APAC) is expected to experience increased market traction in the coming years.

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J.Cage says:
Jul-20-2013 07:31 am

Social CRM
Interesting article. Social media is a good way to attract consumer and embracing technology like a social CRM can improve customer service. Came across another whitepaper that readers will find useful “Pros and cons of migrating to Microsoft Dynamics CRM from Salesforce.com” @ http://bit.ly/17UgKN7c

J.Cage says:
Jul-20-2013 07:31 am

Interesting article. Social media is a good way to attract consumer and embracing technology like a social CRM can improve customer service. Came across another whitepaper that readers will find useful “Pros and cons of migrating to Microsoft Dynamics CRM from Salesforce.com” @ http://bit.ly/17UgKN7c

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

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