Premier Retail Networks to provide programming for BJ’s television department
New York City — BJ’s Wholesale Club has selected Premier Retail Networks to provide high-quality, 1080p video programming for BJ’s in-club television department.
Under the multi-year agreement, PRN will provide BJ’s with strategic content and creative services, such as best-in-class HD 1080p programming, custom production services and a custom branding package. BJ’s members will be able to view high-quality television programming and will receive HD education at the point of purchase to better inform their television buying decisions. PRN will also provide BJ’s with national and regional advertising sales representation and support with advertisers and agencies across the country.
“We’re very well aligned with PRN’s strategic approach to creating engaging and effective content focused on the member experience at BJ’s,” said Chris Maynard, television buyer at BJ’s. “Their long track record and established best practices around content and creative services will greatly assist us in demonstrating the quality of our offering and informing the BJ’s member who is considering a television purchase.”
Customer Growth Partners Forecasts 5.1% Retail Growth in 2011
The retail industry will grow by 5.1% in 2011, the strongest growth in five years, according to Customer Growth Partners 2011 Forecast and Outlook. The New Canaan, Conn.-based consulting and research firm projects that the industry will create over half a million new jobs in 2011, the most of any employment sector, and that retail sales will reach a record level of almost $2.9 trillion.
“Retail is the Rodney Dangerfield of industries — getting little respect compared to the tech and other sectors,” said CGP president Craig Johnson. “But in fact, retail is by far the nation’s largest employer, with over 18% of total payrolls, more than tech, media and health combined.”
CGP’s forecast uses an econometric model with variables such as personal income growth, savings rates, employment data, household wealth and credit data, inflation rates and energy prices; and on CGP’s proprietary retail database of the largest 100 retailers. [Retail sales forecast data are derived from DOC/Census data, excluding autos/gasoline/restaurants; and employment forecasts are based on DOL/Bureau of Labor Statistics data.]
CGP’s estimated 5.1% year-over-year growth rate for 2011 would be the fastest growth since the 5.3% reached in 2006, the last full year pre-recession, and the $2.87 trillion 2011 sales forecast would top the total sales record of $2.73 trillion set in 2010.
According to Johnson, 2011’s 5.1% is not record growth, especially coming off a deep recession, which are usually followed by growth of over 6%. But it is just above retail’s long term growth rate.
“With three years of pent up demand, normalizing savings rates, a turn in the job market — and a more balanced view from Washington — it’s little wonder we’re seeing strong growth, despite 9.4% unemployment and high energy prices,” he said.
The CPG report also predicts that the strongest growing retail sectors in 2011 will be home-related, including home-furnishings retailers such as Bed Bath Beyond and Williams-Sonoma, and home-improvement players such as Home Depot and Lowe’s — reflecting four years of pent-up demand and depressed sales levels during the housing slump.
Other highlights included in CGP’s 2011 Forecast and Outlook include:
- E-commerce will continue to be the fastest growing channel in 2011, growing double digits, but mall-based retail will see its best year since before the recession;
- Luxury retailers, particularly jewelers such as Tiffany and Signet, will continue their stellar holiday growth, again reflecting several years of pent-up demand;
- Deep discount retailers, from Aldi to the dollar stores, will see continued strong growth as they expand distribution, particularly in urban areas, and expand food and consumables; and
- Fourth quarter GDP growth, driven by strong consumer spending, will reach 5.2%, well above consensus estimates.
Bieber, Osbournes to star in Best Buy Super Bowl spot
MINNEAPOLIS— Best Buy has confirmed appearances by Grammy Nominated, Pop/R&B sensation, Justin Bieber, and rock’s most iconic couple, Ozzy and Sharon Osbourne, in the retailer’s first ever commercial to air during the Super Bowl. Slated to air in the third quarter of the Feb. 6 game, this Best Buy spot will showcase creativity and humor to millions of football and advertising fans throughout the country, the company reported.
“We’re delighted to have Justin and Ozzy help us tell the Best Buy story,“ said Drew Panayiotou, SVP U.S. marketing at Best Buy. “We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun.”
The spot featuring Bieber and the Osbournes was created by agency CP+B and directed by Bryan Buckley. It was shot at Universal Studios earlier this month.