OPERATIONS

PriceGrabber: Consumers to check off most shopping in December

BY Katherine Boccaccio

Los Angeles — Survey results released Wednesday by PriceGrabber found that with a record 247 million shoppers visiting stores and websites over the Thanksgiving weekend, there are still a significant number of December shoppers this year.

According to PriceGrabber.com’s winter holiday shopping survey, 78% of consumers are still in the market to complete their holiday shopping in December. More specifically, 45% stated that they are prepared to conduct most of their shopping this month; 33% took advantage of Black Friday/Cyber Monday deals in November but said they would conduct a majority of their shopping in December; and 22% indicated they will not shop for gifts this month.

When the consumers who indicated that they will do most of their shopping this month were asked to select all of the reasons why, 48% said they anticipate deep discounts in December; 28% indicated they procrastinate and wait until the last minute to shop; and 25% noted that holiday advertisements in December offer them great gift ideas.

Nineteen percent indicated they conduct most of their shopping in December because they like to take advantage of Free Shipping Day on Dec. 17 and another 19% said they are busy and only able to shop in December.

"Thanksgiving weekend was a huge win for retailers with strong sales, and our survey data shows that consumers are still planning to shop and spend money throughout December, which indicates a positive overall holiday shopping season," said Rojeh Avanesian, VP marketing and analytics of PriceGrabber.com.

According to PriceGrabber survey results, 59% of shoppers plan to take advantage of Free Shipping Day on Dec.17 to order online and have their gifts delivered in time for Christmas, and 48% plan to shop on Super Saturday, Dec. 22 to take advantage of one-day sales.

When PriceGrabber survey respondents were asked if they plan to inspect merchandise in a physical retail store and later purchase it online for less money this holiday season (called “showrooming”), 52% responded positively. When the respondents planning to "showroom" were asked to select all of the reasons why they planned to do so, 53% said because they like to touch and feel the product first and then find the best price online; 40% indicated they test the product to see if they like it and then go online to take advantage of free shipping deals and coupons; and 40% noted that they are trying to save money on holiday gifts this year and always search for the best price. Thirty-nine percent of shoppers indicated they like to browse first and buy later and 27% said they like to make side-by-side comparisons before making gift decisions.

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FINANCE

Dots teams with Alliance Data to launch credit card program

BY Katherine Boccaccio

Dallas — Alliance Data Systems Corp. said Wednesday that women’s apparel and accessories retailer Dots has signed an agreement for private-label credit card services.

"The benefits of the new dots card are multifaceted,” said Lisa Rhodes, CEO, Dots. “In addition to providing a finance option and exclusive offers, it’s an opportunity for us to bond with our shoppers as they become advocates of our brand.”

Alliance Data and Dots will collaborate to deliver a multichannel, marketing-driven private-label credit card program that recognizes and rewards dots cardholders with exclusive offers throughout the year and other benefits as the program expands. Additionally, Alliance Data will leverage its mobile marketing and customer acquisition capabilities to help Dots drive cardholder engagement.

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A.Smith says:
Mar-21-2013 06:39 am

The customers sure have liked
The customers sure have liked this new agreement. As far as purchasing is concerned, people love rewards and discounted offers on their favorite brands and items. - JustFab

A.Smith says:
Mar-21-2013 06:39 am

The customers sure have liked this new agreement. As far as purchasing is concerned, people love rewards and discounted offers on their favorite brands and items. - JustFab

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SUPPLY CHAIN

Shop.org: Retailers planning last-minute holiday shipping rush

BY Katherine Boccaccio

Washington, D.C. — A report released Wednesday by Shop.org, a division of the National Retail Federation, found that retailers are in tune with the last-minute shipping intentions of the average consumer.

According to Shop.org’s 2012 eHoliday Study conducted by BIGinsight, 45.7% of retailers will end standard shipping promotions by Monday, Dec. 17, in direct response to the average consumer’s tendency to wait until the last minute to finish holiday shopping.

Some retailers surveyed (5.7%) will end standard shipping promotions by Dec. 21.

“Even after weeks of record-level online traffic to their sites, retailers are well aware that millions of their customers will still shop at the very last minute, regardless of how early they may have started their shopping this year,” said Shop.org executive director Vicki Cantrell. “For some procrastinators, express and standard free shipping offers could be the deciding factor in whether or not they purchase something. In anticipation, retailers will save some of the best deals of the year for the final stretch to reel in the countless last minute holiday shoppers we see each year.”

Consumers waiting until the very last minute, however, may have to hunt a little more diligently to find free or expedited shipping offers to guarantee Christmas delivery. While more than half (43.3%) of retailers surveyed will offer free expedited shipping through Dec. 20 or Dec. 21, 36.7% say they will not offer expedited free shipping offers at all this year. Additionally, extreme procrastinators will have until Dec. 22 when 13.3% of companies’ free expedited shipping promotions expire.

According to Shop.org’s eHoliday survey, nine-in-10 online retailers (89.7%) will provide a free shipping offer at some point during the 2012 holiday season, and consumers are keen to take advantage of these deals as more than one-third (35%) said they specifically choose to shop online because of free shipping.

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