OPERATIONS

PriceGrabber, StellaService partner to offer customer service data

BY Dan Berthiaume

New York – PriceGrabber and StellaService are launching a partnership where PriceGrabber will display StellaService’s online retailer ratings and customer service performance data on PriceGrabber.com. In addition, PriceGrabber will act as a distribution partner for StellaService to its network of digital publishers.

StellaService is an independent provider of customer service performance ratings and analytics for online retailers. Starting April 16, when consumers search for a product on PriceGrabber, the retailer’s customer service rating will appear alongside the list of prices in search results. StellaService’s ratings and customer service performance data is also available to PriceGrabber publisher sites via subscription.

As part of the partnership, the StellaService Seal of quality customer service will be added to product, search, and merchant information pages within PriceGrabber. StellaService data will be displayed to provide consumers with detailed information about the following metrics across retailers: average time to reach a live agent over the phone, average email response time, average number of days to delivery, percentage of products delivered on time, number of days for their return policy, and number of days to issue a refund.

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OPERATIONS

Study: Easter-related retail shipments rise 22%

BY Dan Berthiaume

New York – Retailers are preparing for a strong Easter shopping season, with shipments of “Easter” related items up more than 22% from 2013. According to analysis of shipments from December to February (the time when retailers stock their shelves for Easter) from global trade data provider Panjiva shows that U.S. retailers recorded a total of 4,610 Easter-related shipments during this period in 2013-2014, compared to 3,772 in 2012-13.

In addition, shipments including the terms “Easter” and “eggs” climbed 46% to 724 from 497, while shipments including the terms “Easter” and “bunny” grew 21% to 635 from 521. Shipments only including the term “bunny” increased a more modest 2%, to 1,735 from 1,703.

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MARKETING/SOCIAL MEDIA

Shoe Carnival partners with ‘Devious Maids’ for omni-channel campaign

BY Dan Berthiaume

Evansville, Ind. — Shoe Carnival Inc. is collaborating with the Lifetime show “Devious Maids” to further promote the company’s first national, integrated advertising campaign. Shoe Carnival’s national campaign with “Devious Maids” and new tagline “A Surprise in Store” will run on national cable with on-air, in-store and social support.

The advertising campaign coincides with the season two premiere of the series “Devious Maids,” which will debut on April 20.

“We are excited to announce our strategic collaboration with Lifetime and the television series Devious Maids as we continue our first ever national advertising campaign,” said Cliff Sifford, Shoe Carnival’s president and CEO. “We believe that this unique marketing collaboration will resonate well as we expand into new markets and move deeper in existing markets to truly show customers that there is always something new for them to discover at Shoe Carnival for the entire family.”

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