OPERATIONS

Priceline acquires OpenTable

BY Dan Berthiaume

Norwalk, Conn. — The Priceline Group Inc. and online restaurant reservation service OpenTable Inc. have entered into a definitive agreement whereby The Priceline Group will acquire OpenTable for $103 per share in an all cash transaction valued at $2.6 billion. OpenTable will continue to be headquartered in San Francisco and will operate as an independent business led by its current management team within The Priceline Group.

"OpenTable is a great match for The Priceline Group,” said Darren Huston, president & CEO of The Priceline Group. “They provide us with a natural extension into restaurant marketing services and a wonderful and highly-valued booking experience for our global customers. We look forward to helping the OpenTable team accelerate their global expansion, increase the value offered to their restaurant partners, and enhance the end-to-end experience for our customers across desktop and mobile devices.”

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MARKETING/SOCIAL MEDIA

Survey: Most consumers will spend less than $250 for Father’s Day

BY Dan Berthiaume

Los Angeles — Most consumers will spend less than $250 for Father’s Day this year. Results of the PriceGrabber Father’s Day survey reveal that half of 3,949 U.S. consumers surveyed plan to budget less than $100 on gifts this year and 25% plan to spend between $100 and $249.

When shoppers were asked to select all the types of gifts they plan to purchase for Father’s Day, the clothing and accessories category ranked as the most popular choice at 28%. This was followed by 25% who said that their gift would be spending quality time with Dad. Gift cards ranked third at 22% followed by practical gifts such as tools, auto accessories and appliances at 21%.

According to the survey, 18% are planning to shop for a tech-type gift such as a computer, tablet or smartphone for dad. When shoppers were asked to select all the tech-type gifts they plan to shop for, tablets were the top choice again this year at 34% followed by smartphones at 32% and laptop computers at 29%.

When consumers were asked how they plan to purchase their Father’s Day gifts this year, 57% indicated they would buy from online stores, with 48% of those who will purchase from a computer, 6% who will buy from an electronic tablet and 3% who said they would shop from their mobile phone.

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MARKETING/SOCIAL MEDIA

Survey: Private Label Groceries Growing in Popularity

BY Staff Writer

BOULDER, Colo. — More shoppers are purchasing private label (store brand) products in 2014 compared to the prior year. According to a recent study of more than 6,200 consumers by Market Force Information, 98% of shoppers purchase private label food items or cleaning products at least some of the time, on the rise from 96% in 2013.

Most shoppers are familiar with their supermarket’s private label dairy products, and most are regularly purchasing them. Seventy-eight percent of shoppers indicated that their primary grocer offers private label dairy products, 8% said they do not and 14% don’t know. Sixty percent of consumers indicated that they buy private label dairy most of the time or always, and another 35% said they sometimes purchase it.

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