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Primark, London

BY CSA STAFF

Value fashion retailer Primark’s new flagship on Oxford St. (at Tottenham Court Rd.) spans some 82,300 sq. ft. over four floors. Designed by Dalziel & Pow, London, the store has a bold, modern look, complete with a faux tube station, a massive LED screen and colorful graphics. Digital integration is a key element, with specially commissioned brand films playing on the exterior wall of the elevator lifts. An animated store map is featured on the elevator walls and throughout the store to help with customer navigation.

Primark, which is owned by Associated British Foods (ABF), has 242 stores across Europe. With its cheap-chic fashions and low prices, the company has enjoyed a strong year, with its revenues up considerably over last year.


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Newell Rubbermaid announces new executive appointments as part of restructuring plan

BY CSA STAFF

ATLANTA — In addition to an extensive structural makeover, dubbed the "Growth Game Plan", Newell Rubbermaid president and CEO Mike Polk announced a new leadership team that includes outside appointments to several executive positions.

Among these new appointments is Joe Cavaliere, former SVP customer development for Unilever, who will serve as chief customer officer at Newell Rubbermaid. In this new role, Cavaliere will help globalize the company’s customer development organization, and expand customer partnerships and collaborations around the world. Among his 29 years of experience, Cavaliere helped catapult Unilever to a top 5 ranking in the consumer good industry during his nine-year career at the company.

Richard Davies — also formerly of Unilever, as head of global insights — will join Newell Rubbermaid as chief marketing & insights officer. Davies brings more than 30 years of marketing, insights and brand strategy experience to the new position.

Mark Tarchetti, former head of global corporate strategy at Unilever, will join Newell Rubbermaid in January as chief development officer — leading the new development organization. Tarchetti founded international consulting firm Tarchetti & Co and has been supporting the development of Newell Rubbermaid’s new business strategy over the last year.

"The structural and leadership changes we are announcing today are bold steps that are critical to unlocking our full growth potential," Polk said.

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OfficeMax familiarizes customers with Windows 8

BY CSA STAFF

NAPERVILLE, Ill. — OfficeMax is hosting in-store training events through Oct. 28 to help customers get familiar with the new Windows 8 operating system from Microsoft.

Windows 8-accredited OfficeMax store associates will provide live in-store demonstrations on the new Windows 8 software each hour from noon to 6 p.m. Additionally, every OfficeMax store will feature PCs with Windows 8 for customers to "test drive" the software first-hand. The three-day, nationwide OfficeMax Demo Days event aims to help customers take the guesswork out of Windows 8 computers and accessories.

OfficeMax business-to-business teams trained on Windows 8 will also help business customers with software licensing, and provide access to hundreds of Windows 8 computers, tablets mobile devices and accessories to support business customers’ Windows 8 launch strategies.

"Our in-store Demo Days and new assortment of computers and tablets optimized with Windows 8 provide customers with an opportunity to experience Windows 8 themselves and see how the user experience will come to life on the screen," said Ronald Lalla, EVP and chief merchandising officer at OfficeMax. "Additionally, with our expanded in-store technology selection and trained business-to-business support team, OfficeMax is helping businesses and consumers take the uncertainty out of purchasing the latest Windows 8 software, computers and tablets."

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