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Pro-Sent Mobile releases new chat app for fashion & style

BY Dan Berthiaume

Fremont, Calif. – ProSent Mobile is unveiling StyleChat, the company’s new visual-chat mobile app for fashion and style. StyleChat enables consumers to come together from anywhere to find fashion items, including online, in-store, or an existing closet, create looks on the digital style board, style collections, and visually chat with friends.

Friends can collaborate by adding items from their style board to complete looks. In addition, a shopper can snap pictures of items or mirror pics wearing different outfits, then compare the looks side by side and chat with friends for instant feedback. The items are automatically stored in the shopper’s Wish List Collection with a geo tag indicating the store name and address for reference. The app uses augmented reality, computer vision, image processing and geo tagging technologies.

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DSW shareholders approve split

BY Dan Berthiaume

Columbus, Ohio – On Oct. 14, 2013, shareholders of DSW Inc. approved a two-for-one stock split of DSW’s common shares, along with approving an increase in the number of Class A common shares authorized for issuance. The company plans to effect the stock split on Nov. 2, 2013, by filing an amendment to its articles of incorporation.

Each shareholder of record on the effective date will receive one additional Class A common share for each Class A and Class B common share then held, without any further action on the part of DSW’s shareholders. Shareholders do not need to exchange existing share certificates and will receive additional shares as a result of the stock split on Nov. 4, 2013.

Upon completion of the stock split, DSW will have approximately 90.4 million common shares outstanding, comprised of approximately 82.5 million Class A common shares and 7.9 million Class B common shares. The company will report its third quarter results and its prior year’s results on a split-adjusted basis.

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Overstock.com’s Club O rewards program bolsters Q3 results

BY CSA STAFF

Overstock.com’s growing Club O rewards program helped to drive 18% revenue growth and $3.5 million in net income for the third quarter ended Sept. 30.

"In Club O, we built what we believe is the best, most generous loyalty program on the Internet, with free shipping, 5-25% rewards on products, and books priced at Amazon prices but with 15% rewards, all for $19.95 per year,” said chairman and CEO Patrick Byrne. “Our Club O customers are rewarding us with their business. In addition, with the opening of our new warehouse in Pennsylvania, we are now providing even faster delivery to our customers on the east coast."

The company reported total net revenue of $301.4 million for the quarter, an 18% increase from $255.4 million for the prior-year quarter. The growth in net revenue was primarily due to a 16% increase in average order size, from $147 in last year’s quarter to $170 in this quarter, coupled with a 2% increase in orders. Net income was $3.5 million for the quarter.

The company’s gross profit for the quarter was $59.2 million, a 27% jump from $46.5 million for the prior-year quarter, representing 19.6% of total net revenue for the period. The increase in gross profit was primarily due to higher revenue and a shift in product sales mix into higher margin home and garden products.

During this year’s third quarter, Google tested and later implemented changes to its search engine algorithms which reduced Overstock.com’s ranking in certain Google search results and slowed its revenue growth in the natural search channel. While the company worked on adapting to Google’s changes, it emphasized other marketing channels such as sponsored search, which experienced higher revenue growth but with higher marketing expenses as a percentage of revenue than for natural search.

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