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ProFlowers runs social campaign, pop-up shop

BY Dan Berthiaume

San Diego – ProFlowers is offering the “Love is a Journey” campaign, on Twitter and Instagram in August. Qualified entrants can post photos of what romance means to them via Twitter and Instagram using #LoveIsAJourney and #ProFlowersSweeps for a chance to win a Princess Cruises vacation.

Entrants can see their photos at Loveisajourney.proflowers.com. ProFlowers will also run a Paris-themed pop-up shop in the Times Square pedestrian plaza on Broadway between 42nd and 43rd Streets on Aug. 5.

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Amazon Fire TV selection continues growth

BY CSA STAFF

Amazon’s Fire TV’s app selection has more than doubled, with hundreds of services and games added since launch, including the official Flappy Birds Family — currently a Fire TV exclusive game.

New services include WATCH Disney Channel, WATCH Disney Jr., MLB.TV, Animal Planet L!ve and WWE Network, with more already on the way. By the end of the year, TV services such as WATCH ABC, WATCH ABC Family, NFL Now, A&E, Lifetime, Outside TV, Young Hollywood, North Face TV, Fashion TV, Green TV and Dailymotion will all be available to Fire TV customers.

“Customers love the selection on their Fire TV, telling us how easy it is to watch their favorite movies and TV shows, listen to music, and play games in their living room. And because of that, developers continue to bring great apps to the platform, with app selection more than doubling since launch,” said Steve Rabuchin, VP, Amazon Appstore. “And it’s still day one; we have a great pipeline of new services and games coming soon.”

Game selection also continues to grow, with new additions like Flappy Birds Family, Dungeon Quest, Castle of Illusion starring Mickey Mouse, The Wolf Among Us, Grand Theft Auto: San Andreas and The Bard’s Tale. Along with the games recently added by developers, Amazon Game Studios’ Sev Zero — a Fire TV exclusive game — is one of the five most-downloaded games on Fire TV since launch, the company said.

Fire TV is a tiny box that plugs into your HDTV for easy and instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN, Showtime and low-cost video rentals. Fire TV also brings photos, music, and games to the living room. Meet Amazon Fire TV at www.amazon.com/FireTV.

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Dippin’ Dots launches interactive mobile site

BY Dan Berthiaume

Paducah, Ky. – Ice cream retailer Dippin’ Dots has launched a fully interactive mobile site that integrates augmented reality with a fan loyalty program known as the Dot Crazy Rewards Club. The program, named Bubandu, provides a universal augmented reality viewer from Rocktops Digital Media that enables companies to market their brands on a mobile device without having to build an app.

Upon downloading the free viewer, Dippin’ Dots’ customers will be able to scan qualifying purchases from participating Dippin’ Dots franchise stores, kiosks, fairs, festivals and events. Points can also be earned for qualifying purchases from Dippin’ Dots vending machines, stand-alone freezers and when making online purchases at dippindots.com. Bubandu then tracks the fans’ purchases and provides point totals on the viewer. Dippin’ Dots executes all changes to their loyalty program on the Bubandu platform, never requiring a user to manage or upgrade the app on their device.

In addition to tracking customers’ loyalty points, the viewer provides "experiences" for the fan including "making it rain Dippin’ Dots" in the actual store. The experience is also available to the consumer at home upon scanning markers on the Dippin’ Dots website (enabling the consumer to see raining Dippin’ Dots in their home). Other experiences include a "Cookies n’ Cream Machine" game and a "Bubble Gum Blaster" game. Fans will be able to cash in their loyalty points for free Dippin’ Dots ice cream and personalized Dippin’ Dots merchandise like iPad and iPhone covers, cosmetic bags and backpacks.

The launch of the fan loyalty program will be available initially to 150 Dippin’ Dots franchise locations across the country. Fan loyalty members will not need to have a club card – instead they will be able to engage in all loyalty activity through their smartphones.

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