REAL ESTATE

Project Profiles

BY CSA STAFF

The Town Center of Virginia Beach is the heart of a new, mixed-use Main Street-style development and is the home of the city’s cultural, business and retail activities. Spanning more than 17 city blocks, The Town Center provides a mix of upscale retail, luxury residential, Class A offices, business-class hotels, an array of restaurants, a new 40-story deluxe Westin Hotel and Residences along with The Sandler Center for Performing Arts.

Armada Hoffler Tower and The Westin, landmarks in the region, are visible throughout Hampton Roads and are the tallest buildings in Virginia. At full capacity, The Town Center will have a living and working population of more than 24,000. The Town Center offers more than 3,200 free public parking spaces in several covered garages, surface lots and on-street. Patrons enjoy free concerts and entertainment from the spacious, tree-shaded fountain plaza and many overlooking sidewalk cafes.

This conveniently located project in Asheville, N.C., off Interstate 26 in the Blue Ridge Mountains, is a wonderful, energetic mix of housing options, a variety of restaurants, entertaining retail lineup, hotel and office space in a compact, walkable environment. Shoppers will love the vibrancy of residences above shops and the great sense of scale evoked by a landscaped, green esplanade running from the YMCA to the theater as well as hardscaped outdoor-dining plazas.

Residents will enjoy working out at the YMCA, walking home to unwind, then deciding whether to head downstairs to peruse the books at Barnes & Noble, have dinner at P.F. Chang’s, or stroll to the movies. All of Asheville will revel in this combination of retail and restaurants, several of which are new to the market.

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Staples partners with Blackhawk for gift cards

BY CSA STAFF

PLEASANTON, Calif. Staples has announced an exclusive partnership with the Blackhawk Network, the largest third-party provider of prepaid gift-cards, to carry Blackhawk’s Signature Gift Card Mall, currently found in grocery stores such as Safeway. Blackhawk’s Gift Card Mall features over 300 branded gift cards across categories such as fashion, tickets, electronics, home and sports.

“Consumers love buying and receiving gift cards, and putting the Gift Card Mall in Staples stores will make it easy and convenient for our customers to buy a wide variety of gift cards,” said Mark Mettler, senior vp and gmm at Staples.

“Staples is a valuable retail outlet for us because of its understanding of the B2B aspect of our business,” said Don Kingsborough, ceo of Blackhawk Network. “Working with Staples, we will reach small business owners and give them the ability to purchase prepaid gift cards for their employees in the same place they buy office supplies.”

Staples is the first office supply store to carry Blackhawk gift cards.

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RadioShack appoints new chief marketer

BY CSA STAFF

FORT WORTH, Texas RadioShack announced the appointment of Lee Applbaum to the position of evp and chief marketing officer. Applbaum will be responsible for advertising, brand management, customer relations management and marketing and will report to chairman and ceo Julian Day. He will also serve as a member of the office of the chairman, comprised of Day; Bryan Bevin, evp of store operations; Jim Gooch, evp and cfo and Peter Whitsett, evp of merchandising.

“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” said Day. “Lee’s background and successful track record position him well to add value to our brand.”

Applbaum began his career at Lederle Consumer Health, a division of American Cyanamid Co., shortly after earning his MBA in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Co., Schlotzsky’s, Footstar and The David’s Bridal Group, a division of Federated Department Stores. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corp.

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