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Project Profiles

BY CSA STAFF

Roosevelt Collection is a master-planned, mixed-use development including an upscale retail component, residential living and a 2.5-acre public park in the heart of Chicago’s south loop. Designed to strike a perfect balance between traditional elegance and modern innovation, Centrum Properties has created a unique work/live/play environment in a vibrant urban community. The grand retail boulevard will be the centerpiece of the project and will consist of two levels of nationally recognized retailers. The Boulevard will include a vibrant pedestrian-friendly plaza and will be anchored by large-scale entertainment and intimate restaurants. The two-level lifestyle retail space will include home furnishings, books and music, restaurants and clothing stores in addition to a 16-screen multiplex theater and fitness center.

The development will have more than 1,000 parking spaces for retail customers. In addition, more than 1,000 loft and high-rise condominium residences are planned. Completion of the development is scheduled for fall 2009.

Plymouth Meeting Mall’s $96.6 million redevelopment brings a new level of excitement and energy through the addition of entertainment uses, dining and a destination grocery store. The project includes the Philadelphia region’s largest Whole Foods Market and Cafe with rooftop seating, adjoining a beautifully landscaped open-air plaza of shops featuring stylish new retailers, which connects the anchor to the mall. The plaza will have a lifestyle feel, created through textured concrete, large decorative planter boxes with seating areas, and dramatic lighting elements that help guide guests through the area into the mall. A 350-car parking garage is situated under the entire plaza area and includes a state-of-the-art people moving system to bring guests from the garage into Whole Foods Market and the plaza shops.

On the other side of the mall, an eclectic mix of dining and entertainment destinations include P.F. Chang’s China Bistro, California Pizza Kitchen, Redstone American Grill, and Dave & Busters. The restaurants are connected by a new landscaped plaza, which mimics the feel of the retail plaza area. One special feature of the new restaurants is the addition of outside seating venues, set within lush landscaping, which provide a relaxed atmosphere to enjoy time with family, friends and co-workers. The restaurant plaza is located within a few feet of the mall’s entrance.

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Staples partners with Blackhawk for gift cards

BY CSA STAFF

PLEASANTON, Calif. Staples has announced an exclusive partnership with the Blackhawk Network, the largest third-party provider of prepaid gift-cards, to carry Blackhawk’s Signature Gift Card Mall, currently found in grocery stores such as Safeway. Blackhawk’s Gift Card Mall features over 300 branded gift cards across categories such as fashion, tickets, electronics, home and sports.

“Consumers love buying and receiving gift cards, and putting the Gift Card Mall in Staples stores will make it easy and convenient for our customers to buy a wide variety of gift cards,” said Mark Mettler, senior vp and gmm at Staples.

“Staples is a valuable retail outlet for us because of its understanding of the B2B aspect of our business,” said Don Kingsborough, ceo of Blackhawk Network. “Working with Staples, we will reach small business owners and give them the ability to purchase prepaid gift cards for their employees in the same place they buy office supplies.”

Staples is the first office supply store to carry Blackhawk gift cards.

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RadioShack appoints new chief marketer

BY CSA STAFF

FORT WORTH, Texas RadioShack announced the appointment of Lee Applbaum to the position of evp and chief marketing officer. Applbaum will be responsible for advertising, brand management, customer relations management and marketing and will report to chairman and ceo Julian Day. He will also serve as a member of the office of the chairman, comprised of Day; Bryan Bevin, evp of store operations; Jim Gooch, evp and cfo and Peter Whitsett, evp of merchandising.

“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” said Day. “Lee’s background and successful track record position him well to add value to our brand.”

Applbaum began his career at Lederle Consumer Health, a division of American Cyanamid Co., shortly after earning his MBA in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Co., Schlotzsky’s, Footstar and The David’s Bridal Group, a division of Federated Department Stores. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corp.

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