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BY CSA STAFF

Currently a premier shopping destination in Raleigh, N.C., Cameron Village features tree-lined walks, one-of-a-kind shops, and restaurants and cafes in a unique, walkable, neighborhood atmosphere.

The proposed Cameron Village redevelopment will provide a valuable and attractive addition to the center and community.

Trinity Town Center in New Port Richey, Fla., is a true lifestyle center. Comprised of 16 buildings and a parking garage, it is destined to become the Main Street for the Trinity area. Easily accessible from Pasco, Pinellas and Hillsborough counties, Trinity Town Center will provide upscale dining, shopping and entertainment currently unavailable in the area. The pedestrian plaza, which includes a signature clock tower and band shell, will feature year-round entertainment, art exhibitions and outside dining, and will quickly become one of the most popular gathering places in the region.

The unique blend of shopping, dining, office space, along with chef-driven restaurants and an elegant outdoor setting, makes this location truly special. The Trinity area is one of the fastest-growing communities in Florida. The average household income within one mile of the town center is in excess of $100,000, within three miles is in excess of $73,000 and within five miles is in excess of $60,000.

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Staples partners with Blackhawk for gift cards

BY CSA STAFF

PLEASANTON, Calif. Staples has announced an exclusive partnership with the Blackhawk Network, the largest third-party provider of prepaid gift-cards, to carry Blackhawk’s Signature Gift Card Mall, currently found in grocery stores such as Safeway. Blackhawk’s Gift Card Mall features over 300 branded gift cards across categories such as fashion, tickets, electronics, home and sports.

“Consumers love buying and receiving gift cards, and putting the Gift Card Mall in Staples stores will make it easy and convenient for our customers to buy a wide variety of gift cards,” said Mark Mettler, senior vp and gmm at Staples.

“Staples is a valuable retail outlet for us because of its understanding of the B2B aspect of our business,” said Don Kingsborough, ceo of Blackhawk Network. “Working with Staples, we will reach small business owners and give them the ability to purchase prepaid gift cards for their employees in the same place they buy office supplies.”

Staples is the first office supply store to carry Blackhawk gift cards.

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RadioShack appoints new chief marketer

BY CSA STAFF

FORT WORTH, Texas RadioShack announced the appointment of Lee Applbaum to the position of evp and chief marketing officer. Applbaum will be responsible for advertising, brand management, customer relations management and marketing and will report to chairman and ceo Julian Day. He will also serve as a member of the office of the chairman, comprised of Day; Bryan Bevin, evp of store operations; Jim Gooch, evp and cfo and Peter Whitsett, evp of merchandising.

“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” said Day. “Lee’s background and successful track record position him well to add value to our brand.”

Applbaum began his career at Lederle Consumer Health, a division of American Cyanamid Co., shortly after earning his MBA in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Co., Schlotzsky’s, Footstar and The David’s Bridal Group, a division of Federated Department Stores. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corp.

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