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BY CSA STAFF

Birkdale Village combines the best of shopping, dining, residential and entertainment venues within a 52-acre mixed-use destination. Shops with colorful windows line the Main Street, and unique residential dwellings are nestled above. A linear park showcases bubbling fountains, providing cheerful gardens for shoppers to enjoy. The overall architecture is reminiscent of Nantucket, R.I., with cedar shakes, an abundance of bright white wood accents and carefully crafted signage. Utmost attention has been paid to every detail.

The shopping center benefits from strong surrounding demographics. Within a five-mile radius, there are more than 74,000 people with an average household income of $103,792. Located 15 miles north of downtown Charlotte, N.C., with convenient access from Interstate 77, Birkdale Village is centrally positioned in the most affluent corridor of North Charlotte in proximity to Lake Norman. Birkdale Village is the premier upscale shopping, dining and entertainment destination in North Charlotte.

This spectacular 675,000-sq.-ft., mixed-use project is currently under construction and is 95% leased. New and unique anchors will offer a compelling mix of fashion, food, and fun—right in the heart of a dense primary trade area consisting of more than 300,000 people with an average household income of more than $100,000.

Legacy Place will be Boston’s first lifestyle center within Route 128. All major area roads converge at the site offering unparalleled access. Located at the intersection of Interstate 95 and Route 1, the center will also be home to National Amusements’ new world headquarters.

Legacy Place is a joint partnership between National Amusements and W/S Development.

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Staples partners with Blackhawk for gift cards

BY CSA STAFF

PLEASANTON, Calif. Staples has announced an exclusive partnership with the Blackhawk Network, the largest third-party provider of prepaid gift-cards, to carry Blackhawk’s Signature Gift Card Mall, currently found in grocery stores such as Safeway. Blackhawk’s Gift Card Mall features over 300 branded gift cards across categories such as fashion, tickets, electronics, home and sports.

“Consumers love buying and receiving gift cards, and putting the Gift Card Mall in Staples stores will make it easy and convenient for our customers to buy a wide variety of gift cards,” said Mark Mettler, senior vp and gmm at Staples.

“Staples is a valuable retail outlet for us because of its understanding of the B2B aspect of our business,” said Don Kingsborough, ceo of Blackhawk Network. “Working with Staples, we will reach small business owners and give them the ability to purchase prepaid gift cards for their employees in the same place they buy office supplies.”

Staples is the first office supply store to carry Blackhawk gift cards.

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RadioShack appoints new chief marketer

BY CSA STAFF

FORT WORTH, Texas RadioShack announced the appointment of Lee Applbaum to the position of evp and chief marketing officer. Applbaum will be responsible for advertising, brand management, customer relations management and marketing and will report to chairman and ceo Julian Day. He will also serve as a member of the office of the chairman, comprised of Day; Bryan Bevin, evp of store operations; Jim Gooch, evp and cfo and Peter Whitsett, evp of merchandising.

“Lee’s joining us at RadioShack represents another significant step in strengthening our senior management team,” said Day. “Lee’s background and successful track record position him well to add value to our brand.”

Applbaum began his career at Lederle Consumer Health, a division of American Cyanamid Co., shortly after earning his MBA in 1994 from the Isenberg School of Management at the University of Massachusetts at Amherst. He has also worked at The Coca-Cola Co., Schlotzsky’s, Footstar and The David’s Bridal Group, a division of Federated Department Stores. Immediately prior to joining RadioShack, Applbaum was the chief marketing officer for The Schottenstein Stores Corp.

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