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Promenade Kid Days at The Promenade Shops at Centerra

BY CSA STAFF

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

This summer’s themes include: Arts, Sports, Patriotism, Science, Transportation and Animals.

The Promenade Shops at Centerra is an open-air lifestyle center, featuring a dog-friendly atmosphere and 60 specialty shops and restaurants.


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Rubbermaid added to assortment at Office Depot

BY CSA STAFF

BOCA RATON, Fla. — The storage solutions category at Office Depot got some new brand muscle this week as the company added Rubbermaid to the mix.

Rubbermaid products are now available nationwide at Office Depot stores and online at the retailer’s website. The announcement comes as promotional activity heats up around the back-to-college season which tends to start earlier and feature different product categories than K-through-12 back-to-school efforts.

“We are pleased to announce this strategic partnership with one of the leading organization brands in the U.S.,” said Kevin Peters, Office Depot’s president of North America. “The new relationship ushers in significant growth opportunities for Office Depot in the storage and organization category and beyond, as we explore additional avenues with the family of Newell Rubbermaid brands.”

The Rubbermaid products currently available at Office Depot include various sizes of the Roughneck, Action Packer and Cleverstore Totes. The company said it plans to expand the category with additional products, however as is always the case with space allocations, the degree to which the category is expanded further will be based on sales of the initial product offering.

“Rubbermaid’s partnership with Office Depot exemplifies how we work with our customers to unlock new opportunities for growth,” said Todd Boerema, Rubbermaid’s vp of channel marketing. “By building upon existing relationships with leading retailers like Office Depot, we are uncovering new opportunities across the marketplace.”

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Mattel renames design center in honor of founders

BY CSA STAFF

EL SEGUNDO, Calif. — Mattel has renamed its design center at its Southern California headquarters the Handler Team Center in honor of founders Ruth and Elliot Handler.

“Mattel’s vision – Creating the Future of Play – actually began in the company’s earliest days with Ruth and Elliot Handler and continues today with the same type of creativity and innovation they instilled in Mattel at its start,” Mattel CEO Bryan Stockton said. “In order to successfully grow our company, we must honor our heritage and take the inspiration and innovative thinking from our founders, who were both true visionaries.”

The Handlers, who founded the company in 1945, were behind some of the most iconic toys in the industry’s history including: Barbie, the first doll on the market that wasn’t a baby doll but rather a teenage fashion model, creating an entirely new and groundbreaking play experience for girls; Hot Wheels, one of the first toy cars that had wheels that actually moved on a track, resulting in a more interactive play experience; Chatty Cathy, the first talking doll, revolutionizing the toy industry with the unique and innovative sound mechanism invented to make her talk, spawning countless interactive toys, including Mattel’s See ‘N Say brand.

The Handler Team Center houses hundreds employees who represent a variety of functions for the global Mattel brands, including design, product development, marketing, packaging, inventor relations, franchise development, entertainment production and consumer products design, among others. The center boasts a full recording studio, model shop, electronics laboratory, chemistry laboratory and cafeteria.

The 200,000-sq.-ft. structure was originally built in 1954 as a factory to manufacture aircraft parts. Mattel moved into the building in 1990, and it went through an internal design refresh in 2009 in order to create a more creative and collaborative work environment. The Handler Design Center currently features a ramp at the front door which slopes up from the parking lot, allowing full-sized Hot Wheels cars to drive right into the building. It also houses an extensive collection of Hot Wheels cars from a variety of decades.

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