STORE SPACES

Promotion at Nest

BY Marianne Wilson

Nest, a leading consultative advisor and technology provider specializing in multi-facility maintenance and construction services, announced the promotion of James Porreca to director of estimating and construction.

Due to recent growth and client demands, Nest made the commitment to add a new division to the company that will help serve their clients’ needs in a more enhanced way.

Jim has been with Nest for 10 years and was recently the director of trade services. He began his career with Nest upon graduating from Penn State and has been an integral member of the leadership team building solid vendor relationships and growing a team that takes ownership of their projects and their budgets. Prior to joining Nest Jim gained experience in the construction industry and has strong working knowledge that brings results to his clients.

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STORE SPACES

Best Buy creates ‘Dyson experiences’

BY Deena M. Amato-McCoy

A consumer electronics giant is making a move to grab some wallet share from the home category.

Starting in August, Best Buy is adding Dyson Demo Experiences – dedicated spaces that will let customers try out Dyson products. Approximately 90 Best Buy stores in the United States will feature the new interactive sections, which will be designed for shoppers to test merchandise.

These store-within-a-store concepts will range in size, from 40 sq. ft. to about 400 sq. ft. There will also be an enhanced Dyson experience on BestBuy.com, according to the retailer.

“Dyson is a technology brand, and the innovation they put into their products needs to be seen to be believed. It’s important for customers to see it, touch it, try it, and ask questions about it,” said Kevin Balon, senior VP of appliances at Best Buy said in a company blog. “Our new partnership with Dyson checks all of those boxes, giving Best Buy customers the unique opportunity to try out their state-of-the-art products for themselves.”

The Dyson “shops” will also feature trained associates available to answer customer questions, lead product demos, and help shoppers choose the right product. Among the merchandise available include hair dryers, cord-free vacuums, and air purifiers.

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Home goods retailer enters new international territory

BY Deena M. Amato-McCoy

Williams-Sonoma is making its debut in South Korea.

By entering into a strategic franchise agreement with home goods retailer Hyundai Livart Furniture, Williams-Sonoma opened a combined Pottery Barn and Pottery Barn Kids store, as well as a West Elm store in South Korea’s Hyundai City Mall Garden 5. A Williams Sonoma location opened at Hyundai Department store Mokdong. These are the first of 30 stores that Williams-Sonoma plans to open across the country over the next 10 years, according to the retailer.

The partners’ next location will be a five-story flagship store in Nonhyun-dong, Seoul, set to open in October. The superstore will include Pottery Barn, Pottery Barn Kids and West Elm. This location will represent the first time three Williams-Sonoma brands are offered in a single stand-alone location. An additional Williams Sonoma store will open in the Hyundai City Mall Daegu branch in the second half of this year, the retailer said.

“We currently operate retail stores in the United States, Canada, Australia and the United Kingdom, and franchise our brands to third parties in a number of countries in the Middle East, the Philippines, and Mexico,” said Ronald Young, executive VP, Global of Williams–Sonoma.

“By the end of this year Williams-Sonoma will be represented at more than 145 international retail locations,” said Young. “As we begin our partnership with Livart opening our first four stores of many to come in South Korea, we look forward to the tremendous opportunity of continuing our global expansion.”

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