MARKETING/SOCIAL MEDIA

Publix Pharmacy ranks No. 1 in customer satisfaction

BY Michael Johnsen

Boulder, Col. — Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study of 3,600 consumers conducted by customer intelligence solutions provider Market Force Information. Target was a close second and Kroger ranked third. All three received high marks in operational attributes such as service, cleanliness, atmosphere and checkout times.

Walgreens and CVS/pharmacy ranked the highest when those consumers were asked to name their pharmacy chain, with 18% identifying Walgreens and 17% CVS.

Market Force’s study was designed to uncover which pharmacies consumers prefer for their health and wellness needs, as well as why they favor one pharmacy to another. When asked to rate their satisfaction with their most recent pharmacy experience and their likelihood to refer that pharmacy, consumers scored Publix above all others. Target, Kroger, Costco and Rite Aid also ranked high on the customer delight index, which reveals the intersection between overall satisfaction and the likelihood of recommending a pharmacy to friends and/or family.

“With national chains, grocery stores, wholesale clubs and mail-order options, there’s enormous competition for new customers," stated Janet Eden-Harris, Market Force chief marketing officer. "Faced with a plethora of choices, consumers seldom give a pharmacy another chance, so being adequate is no longer good enough.”

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OPERATIONS

OfficeMax opens digital collaboration center

BY Marianne Wilson

Naperville, Ill. — OfficeMax has opened a digital innovation collaboration center (called Digital IC2) in its headquarters in Naperville, Ill.

“I am extremely pleased to introduce our new Digital Innovation Collaboration Center, yet another key milestone demonstrating the overall progress of our Digital initiatives," said Ravi Saligram, president and CEO of OfficeMax. “The new center is aimed at fostering the creativity, collaboration and real-time innovation needed to expedite the delivery of digital solutions that expand upon our multichannel capabilities to better serve the rapidly changing ways that customers shop.”

The Digital IC2 was designed with direct input from digital associates to create a space that facilitates team communication and creativity based on the digital teams’ work styles to help bring innovation to market.

“OfficeMax is committed to expanding upon the award-winning digital experience that our customers have come to expect,” said Jim Barr, OfficeMax executive vice president and chief digital officer. “The OfficeMax Digital Innovation Collaboration Center is a highly interactive working environment that enables real-time innovation and ideation to help strengthen our position within the e-commerce and omni-channel landscape.”

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P.Mishra says:
Sep-19-2013 06:31 am

Thank you so much for your
Thank you so much for your comments. I am so pleased you find my information and service helpful. mcx tips

P.Mishra says:
Sep-19-2013 06:31 am

Thank you so much for your comments. I am so pleased you find my information and service helpful. mcx tips

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STORE SPACES

TGI Fridays unveils redesign

BY Marianne Wilson

Braintree, Mass. — TGI Fridays in Braintree, Mass., has reopened, revealing a new contemporary design being implemented at Fridays restaurants throughout the country.

The space has a fun, energetic vibe with a dramatically redesigned bar as its focal, complemented with an open kitchen.

The redesign is tailored to the Braintree community and location, and is part of a larger re-imaging campaign that Fridays will roll out over the next three years. Boston is among the first locations to undergo the process, along with Baltimore, Washington D.C. and Miami, with all locations expected to be redesigned by the end of 2015.

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