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Publix to use predictive intelligence tool from APT

BY CSA STAFF

Lakeland, Fla. Publix Super Markets has signed an agreement to license Applied Predictive Technologies’ (APT) Test & Learn Management System. Publix will use the software to assist in the grocer’s ability to accurately and efficiently measure the impact of new capital allocation, merchandising, marketing, pricing, and operations initiatives and intelligently target the rollout of these initiatives across its more than 1,000 supermarkets in five states.

Publix decided to license the APT system after using the software on a trial basis to evaluate various initiatives, ranging from understanding the impact of store remodels to marketing effectiveness. Publix also used APT software to better understand the competitive dynamics in its core markets. The system provides insights on how customers responded to these, and many other initiatives, when they were implemented in a subset of stores, measuring changes in sales, margin, transactions, and customer satisfaction against a customized portfolio of control locations.

“At Publix, we are passionately focused on customer value,” said Publix director of media and community relations, Maria Brous. “APT’s Test and Learn approach has helped us better understand which investments create the most value for our customers so we can continue to better serve them. The APT team has been an excellent partner for us. We look forward to our partnership as we seek to efficiently roll out high value initiatives that will appeal to our customers.”

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Tuesday Morning sees improved profitability

BY CSA STAFF

DALLAS Tuesday Morning reported that, as previously announced, net sales for the fourth quarter of fiscal 2010 were $200.8 million compared with $188.7 million for the quarter ended June 30, 2009, an increase of 6.4%. Comparable-store sales for the quarter ended June 30 increased 6% and was comprised of a 5.7% increase in traffic and a 0.3% increase in average ticket. Net income for the quarter ended June 30, 2010 was $1.3 million, or 3 cents per diluted share, compared with a net loss of $1.6 million, or a 4 cents loss per diluted share, for the same period last year.

For the fiscal year ended June 30, net sales were $828.3 million compared with $801.7 million for the year ended June 30, 2009, an increase of 3.3%. Comparable-store sales increased by 2.2% for the fiscal year. This increase in comparable-store sales was comprised of a 3.4% increase in traffic offset by a 1.2% decrease in average ticket. For the fiscal year ended June 30, the company had earnings per diluted share of 25 cents versus 0 cents for fiscal 2009.

 

Kathleen Mason, president and CEO, stated, “We posted solid improvements in both the fourth quarter and fiscal year 2010 sales and earnings. For the third consecutive quarter, we achieved positive comparable-store sales increases. This top-line improvement driven by a steady increase in traffic demonstrates that our customers continue to be attracted to our value proposition.”

For the fiscal year ending June 30, 2011, Tuesday Morning said it expects net sales to be between $870 million and $880 million and comparable-store sales in the positive low single digits. Diluted earnings per share are expected to be between 39 cents and 43 cents.

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Setting a new standard

BY CSA STAFF

Target turned to New York’s ultra hip The Standard hotel last week as the venue to set a new standard for event marketing and the promotion of brand equity. The hotel and the street in front of it were the venue for the Target Keleidoscopic Fashion Spectacular, which offered a look at the fall styles from Mossimo, Merona, Converse One Star, Xhilaration, Pure Energy and Liz Lange.

Target took over the trendy Manhattan hotel in an area known as the Meatpacking District to stage a Cirque-Du-Soleil style, seen-and-be-seen type event that blended light and sound with lots of a beautiful people who gathered in the street to watch as models paraded by in Target clothes, and 66 dancers appeared behind them in the hotel’s multi-colored illuminated rooms.

 

The whole affair was over the top and had to cost a fortune, but such stunts give Target its brand essence. The event can be viewed on Target’s Facebook page.

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