STORE SPACES

Pure Madness Chocolate to open pop-up in Henri Bendel

BY Marianne Wilson

New York — Pure Madness Chocolate has announced a partnership with iconic fashion accessories retailer Henri Bendel in New York City for a pop-up space.

Pure Madness Chocolate will be available at the Henri Bendel flagship store on Fifth Avenue Sept. 4 to Sept. 9.

The brand will have a pop-up space on the second floor of the Henri Bendel 5th Avenue flagship store from Sept. 4 to Sept. 8.

"We are elated to partner with such a well-known, respected retailer like Henri Bendel," said Lynn Gonsior, president of Pure Madness Chocolate. "As a brand with close ties to indulgence, luxury, and high fashion, Pure Madness is a product we feel speaks to the Henri Bendel customer."

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News

Revolve connects data analysis points

BY Dan Berthiaume

Redwood City, Calif. — Online fashion retailer Revolve is leveraging the eCommera Dynamic Action solution to perform daily analysis of a broad set of data points. By analyzing disparate information ranging from search and affiliate data to merchandising and shipping data on a unified basis, Revolve seeks to improve its business decision-making.

Aided by the SaaS-based solution, Revolve can analyze areas such as profitability impact, media waste, product availability and customer purchase history from a single viewpoint, ranked by the profit the organization could generate by addressing each need.

“What I love about DynamicAction is that it merges together strategy consulting, business analytics, and a very deep knowledge of the data sources from which the issues stem to truly solve business problems,” said David Pujades, COO of Revolve. “We have a keen understanding of our data, and PhD mathematicians working internally on our analytics, but the value that DynamicAction can potentially bring to the table is simply something that cannot be hired internally. DynamicAction intends to link every aspect of our business, from marketing to merchandising to shipping and returns, to unveil areas of concern or growth opportunities and propose corrective actions ranked according to expected profit to the company.”

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STORE SPACES

Kimco Realty installing electric vehicle charging stations at seven centers

BY Marianne Wilson

New York — Kimco Realty and NRG eVgo, part of NRG Energy, opened the Bay Area’s first electric vehicle charging station, at Westlake Shopping Center, Daly City, Calif.

The eVgo Freedom Station at Westlake offers both rapid and traditional EV charging. It is the first of seven sites planned at Kimco’s retail centers throughout California, with the next slated for Corona Hills Plaza, Corona. The station will be able to charge a car up to 80% within 30 minutes. The station also offers a Level 2 charger, which can provide up to 24 miles of range per hour of charge.

The charging stations are the latest step in Kimco’s recent corporate responsibility initiative.

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