News

PureFormulas boosts personalization with Oracle Commerce

BY Dan Berthiaume

Redwood Shores, Calif. – Specialty supplements retailer PureFormulas recently migrated to Oracle Commerce to personalize the customer experience and open up new market segments without sacrificing ease of use.

PureFormulas implemented Oracle Commerce to help grow its business by creating different commerce experiences for different customer segments. The new platform allows for a much more customizable experience, with opportunities for personalized promotions, cross-selling, up-selling, and auto-ship — all with revenue-increasing capabilities.

With the migration to Oracle Commerce, PureFormulas is launching four new verticals: sports and fitness nutrition, pet health, beauty, and food. The retailer will also mine customer data, allowing for faster, more intelligent decision making. The Oracle Commerce implementation was completed with minimal impact on business teams, other than customer service representatives who will now process returns and order inquiries with the new tool.

PureFormulas worked with Vachio Solutions Group (VSG), a Gold-level member in Oracle PartnerNetwork (OPN), for the implementation.

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FINANCE

Conn’s appoints finance expert to board

BY Dan Berthiaume

The Woodlands, Texas – Conn’s, Inc. has named William E. Saunders Jr. to its board of directors, Saunders will also become a member of the Audit Committee and the Nominating and Corporate Governance Committee.

Saunders has served as CEO of Community Choice Financial since June 2008, after joining the company as its CFO in March 2006. In May 2014, he was appointed as chairman of the board.

Saunders formerly held various positions in the investment banking industry with Stephens, Inc., Houlihan Lokey Howard & Zukin and SunTrust Equitable Securities after beginning his career with Arthur Andersen LLP.

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News

Reflexis selects IBM cloud infrastructure

BY Dan Berthiaume

Dedham, Mass. – Reflexis has selected SoftLayer, an IBM company, to provide the infrastructure for its platform-as-a-service (PaaS) that will support retailers’ mobile and Web applications. Using Reflexis’ PaaS, customers can implement mobile and web applications, which help retailers provide a seamless online-to-store shopping experience and provide a higher quality of customer engagement.

All solutions including Reflexis StorePulse real-time execution software, Reflexis Workforce Manager (budgeting, forecasting, labor scheduling, and employee self-service), Reflexis Task Manager, Reflexis StoreWalk (compliance and auditing), and Reflexis Time and Attendance, are hosted on SoftLayer and available via a cloud delivery model.

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