FINANCE

Quantum Retail names new CFO

BY Dan Berthiaume

Minneapolis – Kevin Davidson has joined merchandising intelligence solutions provider Quantum Retail Technology Inc. as its CFO. Davidson brings more than 20 years of financial management and corporate development experience to Quantum and will report to CEO Steve Buege.

Davidson joins Quantum after serving as CEO of Critical Perfusion from 2012 to 2014. Previously he held C-level positions with BioDrain Medical Inc., OrthoRehab Inc., and was a managing director at Arthur Andersen LLP.

"Kevin’s track record as a CFO for several high growth companies combined with his hands on business experience made him an ideal candidate to step into this important role as we plan for Quantum’s next stage of growth," said Steve Buege, CEO of Quantum Retail. "We were excited to find a seasoned professional who has experience in helping to scale fast-growing companies such as ours."

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News

New Office Depot hire to shape strategy

BY CSA STAFF

Juliet Johansson, a former executive with a dental implant manufacturer, is Office Depot’s new EVP and chief strategy officer.

Johansson most recently served as SVP of dental implant manufacturer Biomet 3i’s global commercial business for a little over a year. Prior to that, she spent two years with The Blackstone Group where Biomet 3i was one of the company’s she advised. She also spent five years with Ryder Systems in senior roles responsible for strategy, national sales and marketing and prior to that she was with McKinsey & Company. During her tenure at McKinsey, Johansson advised C-level in executives in the retail, consumer products, fast food and high technology sectors as a co-leader of the consulting firms sales and marketing practice.

In her new role at Office Depot, formed from the recent merger of Office Depot and OfficeMax, Johansson will report to Office Depot chairman and CEO Roland Smith and serve on the company’s executive committee.

"Juliet brings the ideal mix of advisory talent and practical experience necessary to lead our efforts to define and develop key strategic initiatives," Smith said. "Her proven track record of developing and implementing strategy in diverse business environments gives me great confidence that she will be instrumental in our work to identify exciting new growth opportunities."

Johansson said she was excited to be joining Office Depot at a pivotal time in the company’s history looked forward to defining the strategies that will drive the business forward.

“It’s clear that the management team is committed to identifying and implementing product, service and solutions initiatives that will drive top-line growth,” Johansson said.

She earned a B.A. in economics from Duke University and an MBA from the University of Chicago Graduate School of Business.

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MARKETING/SOCIAL MEDIA

Amazon leads retailers in downstream traffic from social media sides

BY Marianne Wilson

New York — Pinterest, more than Facebook or YouTube, is supplying the greatest percentage of downstream traffic to retail sites, according to new research from Experian Marketing Services. The company’s 2014 “Digital Marketer: Benchmark and Trend Report” also reveals that after visiting Facebook, YouTube or Pinterest, consumers go to Amazon.com more frequently than any other retailer website.

Here’s how the downstream traffic from social media sites to retail sites shapes up in the Experian report:

From Pinterest:

1. Amazon.com
2. Target
3. Zulily
4. Walmart
5. Nordstrom

From Facebook:

1. Amazon.com
2. Walmart
3. Zulily
4. Target
5. Beyond the Rack

From Youtube:

1. Amazon.com
2. Walmart
3. GameStop
4. Crutchfield
5. Target

“Social media continues to grow as an influential source of traffic for retail sites, and it’s important that marketers understand what is driving customers to their web page," said Bill Tancer, general manager of global research, Experian Marketing Services. "Amazon is clearly benefitting from this trend across all of the major social networks. Meanwhile, gaming and electronic retailers GameStop and Crutchfield are top downstream sites for YouTube, which is likely due to enthusiasts sharing videos of game performance and setup, and how-to videos for electronic enthusiasts.”

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