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Quiksilver taps Red Door Interactive for new launch

BY CSA STAFF

San Diego -Internet presence management firm Red Door Interactive said Monday that Quiksilver has selected it to help launch its new line of girls’ apparel and accessories.

According to Red Door, the fashion and action sports brand will implement an internet presence strategy, developed and executed by Red Door, designed to drive awareness and traffic to Quiksilver’s flagship stores and niche retailers by individuals who will engage with the brand.

"Developing this new line of clothing for younger girls has been in the works for some time, and it’s important that we bring in partners who understand the market and how best to communicate with this audience in such a way that will drive interest," said Kenna Florie, VP of Sales and Marketing for Quiksilver Women’s line. "We’ve found that partner in Red Door."

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STORE SPACES

Blockbuster to close 182 stores by early 2011

BY CSA STAFF

DallasBlockbuster said in a Friday filing that it plans to close 182 stores in the next few months as part of the movie rental company’s move to get its business back in shape in bankruptcy court.

Blockbuster, which filed for Chapter 11 bankruptcy protection in September, has already closed more than 1,000 underperforming stores in the past two years. It had about 3,000 stores when it entered bankruptcy.

Originally, the company planned to keep the stores operating, but analysts anticipated hundreds of stores would eventually shut their doors.

The company revealed in documents filed in Manhattan bankruptcy court on Friday that it plans to close 72 stores before the end of the year and another 110 stores in the first few months of 2011. The store locations weren’t disclosed.

Blockbuster also said in the documents that it is renegotiating leases on stores it is looking to keep open.

Blockbuster is expected to emerge from bankruptcy protection later in 2011 under new owners led by billionaire investor Carl Icahn.

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News

A winning wish for kids

BY CSA STAFF

The small ad was a little lost on the bottom of page 36 of Target’s 40-page holiday circular this week, but there among an offering of floor care products was a reminder of a Facebook initiative that could be worth as much as $50,000 to the Kids In Need Foundation. The ad encouraged readers to visit Facebook.com/TargetGiveJoy to create a wish list of up to five items for a chance to win a gift card equal in value to those items with Kids In Need receiving a $5 donation for each wish list submitted up to a total of $50,000. The program ends at midnight on Christmas.

Target is the national sponsor of Kids In Need Teacher Resource Centers, a network of 25 facilities nationwide that provide free school supplies. The Give Joy Facebook initiative was a month long effort that involved a different charity each week. Beginning on Nov. 28, Target featured St. Jude Children’s Research Hospital, followed by the Salvation Army, First Book and now Kids In Need.

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