QuikTrip expands rewards debit-card program with Tempo
San Mateo, Calif. Debit-card provider Tempo said Tuesday that c-store chain QuikTrip is expanding its QuikTrip Rewards Debit Card program, utilizing Tempo’s affinity debit-card platform and re-issuing the cards with Tempo partner First Bank & Trust of Brookings, SD, part of Fishback Financial Corp.
According to Tempo, its affinity debit cards link to consumers’ existing checking accounts and can be used everywhere Discover cards are accepted.
The QuikTrip Rewards Debit Card provides consumers with a fuel purchase discount of 5 cents per gallon at QuikTrip for the first 90 days after activation and 2 cents per gallon thereafter. As a special introductory offer, those activating their cards before Nov. 30 will qualify for a fuel-purchase discount of 10 cents per gallon during the initial 90 days, and 2 cents per gallon thereafter.
The card also provides quarterly cash-back rewards for purchases made at millions of merchant locations outside of QuikTrip. Using Tempo’s affinity debit-card platform, consumers can sign up for and activate their cards on the web, and because they’re using existing checking accounts there is no need to change banks.
“QuikTrip is leveraging the Tempo platform to give its customers the freedom to use their checking accounts with a debit card of their choice that pays back with immediate gas discounts and regular cash-back rewards,” said Tempo CEO Mike Grossman.
No good deed goes unpunished
Target received the ire of several gay rights activists last week after it made a $150,000 donation to MN Forward, a non-partisan organization that claims to support candidates it believes will stimulate job and economic growth in Minnesota.
The controversy surrounding Target’s support of MN Forward is based on the group’s endorsement republican gubernatorial candidate Tom Emmer, who is against gay marriage and defined marriage on his website as a “union between one man and one woman.” Emmer has also drawn criticism for his support of the Christian rock band You Can Run But You Cannot Hide, which is known to have expressed anti-gay sentiments.
MN Forward, according to reports, said it selected Emmer to support because his position on job growth and Minnesota’s economy were in line with its mission.
Though Target may have donated to MN Forward because of its economic position, that didn’t stop GLBT rights groups and their supporters from expressing their displeasure with the company through such actions as boycotting. In response, Target CEO, Gregg Steinhafel issued a statement on the company’s investor relations website, saying that its support of MN Forward did not change its support of GLBT rights.
“As you know, Target has a history of supporting organizations and candidates, on both sides of the aisle, who seek to advance policies aligned with our business objectives, such as job creation and economic growth. MN Forward is focused specifically on those issues and is committed to supporting candidates from any party who will work to improve the state’s job climate,” said Steinhafel. “However, it is also important to note that we rarely endorse all advocated positions of the organizations or candidates we support, and we do not have a political or social agenda.”
Steinhafel added that Target was still unwavering in its support of the GLBT community and noted that it had earned a rating o 100% on the 2009 and 2010 Human Rights Campaign Corporate Equality Index.
Ashley Furniture engages customers with social networking
ARCADIA, Wis. Ashley Furniture HomeStore announced that it has launched pages on Facebook and Twitter to better connect with its customers online.
Customers are able to follow Ashley on Twitter (www.twitter.com/AshleyHomeStore), while the Facebook page (www.facebook.com/AshleyFurnitureHomeStore) allows visitors to browse the hottest styles in furniture and stay updated on the company’s latest promotions, exclusive offers, community events, news, store locations, charities and more, the company reported.
As part of the launch, Ashley said it will also be reaching out to the online community in an effort to raise much-needed funds for the City of Hope, a cutting-edge research and treatment facility for cancer, diabetes and other life-threatening diseases.
“Ashley Furniture Industries has raised over $4 million for this wonderful non-profit facility. But there’s much more research needed,” says Ben Thorud, SVP. “So we’ll be asking our Facebook community to get involved. For every “Like” we receive in the first two months after the launch of our fan page, we’ll donate $0.25 to the City of Hope, up to $10,000.”