QVC Group shakes up leadership team to support pending acquisition

BY Deena M. Amato-McCoy

New leaders are set to take the reins at QVC.New leaders are set to take the reins at QVC.

QVC president and CEO Mike George announced plans for a new organizational structure and senior executive team for the QVC Group, specifically across the business units and global functions. All appointments will be effective once QVC’s parent company, Liberty Interactive Corp., completes its previously announced acquisition of HSN, Inc., which is expected to close later this year.

New leaders across the business units include:

QVC US: Steve Hoffman will be president, QVC US. Hofmann is currently president, QVC International. QVC US brings the QVC shopping experience—combining retail, media and social—to customers in the U.S. It is the company’s largest business unit with over $6 billion in revenue in 2016.

HSN: Mike Fitzharris will be president, HSN. Fitzharris is currently CEO, representative director and chairman, QVC Japan. HSN achieved $2.5 billion in net sales in 2016. Gregg Bertoni, who is currently senior VP, CNR Mall, will replace Fitzharris as CEO of QVC Japan.

Zulily: Lori Twomey will be interim president, Zulily, until a permanent leader is named in the coming months. Twomey is chief merchant for Zulily. In 2016, the team delivered $1.5 billion in revenue.

Cornerstone: Claire Spofford will be president, Cornerstone. Spofford is currently president, Garnet Hill, and will continue to lead that business while taking on this new leadership role. Cornerstone is an interactive and catalog business of leading aspirational lifestyle brands: Ballard Designs, Frontgate, Garnet Hill, Grandin Road, and Improvements.

QVC International: A new leader for QVC International will be announced in the coming months. QVC International serves customers in Japan, U.K. & Ireland, Germany & Austria, Italy, France, and China.
Changes in the company’s global functions include:

Global Merchandising: Doug Howe will be chief merchandising officer. He is currently executive VP of merchandising, QVC.

Interactive Commerce Experiences: Mary Campbell will be chief interactive experience officer. Campbell is currently executive VP of commerce platforms, QVC. This team will drive QVC Group’s ongoing transformation and expand marketing programs to reach new segments of consumers; create new forms of ‘live’ and dynamic content, and develop next generation digital and interactive platforms. Todd Sprinkle will be chief digital officer. Reporting to Campbell, he will drive platform innovation as the company extends its global leadership in live and interactive shoppable content. Sprinkle is currently CIO, QVC.

New Ventures: Darrel Cavens will be president, New Ventures. Cavens is currently president and CEO, Zulily. He will be responsible for driving innovative retail concepts and additional growth opportunities.

Operations: Bob Spieth will be COO. Speith is currently executive VP of customer and business services, QVC and Zulily. Speith will manage global customer service, quality, supply chain and workplace services across all business units.

People, Communications & Community: Beth Rubino will be chief people officer. She is currently executive VP of human resources, QVC. This team ensures the company attracts, develops, and retains the best and most diverse talent in the industry, communicates with integrity, and gives back to global communities.

Technology: Karen Etzkorn will be CIO. She is currently CIO, HSNi.

Finance: Ted Jastrzebski will be CFO. He is currently executive VP and CFO, QVC.

Legal & Compliance: Larry Hayes will be general counsel. He is currently senior VP and general counsel, QVC.

“These are strong, seasoned executives, drawn from across our businesses, with deep expertise in their respective disciplines and in retail,” George said.

“Our new group will bring together QVC, HSN, Zulily and the Cornerstone brands to create a premier global retailer with extraordinary reach and unlimited potential,” George said. “Together, we will define a new generation of shopping that combines commerce, content, and multi-platform engagement to change the way she shops – all the while retaining the uniqueness of our well-known brands and continuing to build on our distinctive legacies.”

The new QVC Group will generate $14 billion in annual revenue, and will serve 23 million customers worldwide, according to the company.


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