OPERATIONS

QVC names CEO of European division

BY Katherine Boccaccio

West Chester, Pa. — QVC on Thursday announced the promotion of Steve Hofmann to CEO of QVC Europe, reporting to QVC president and CEO, Mike George.

In the newly created position, Hofmann will oversee QVC’s European markets, including the United Kingdom, Germany, and Italy, and accelerate growth opportunities throughout Europe. He maintains his current responsibility as CEO of QVC Italy and will continue to be based in Milan.

Also announced were the promotions of Gregg Bertoni to chief merchandising officer, QVC Italy, and Paolo Penati to COO and CFO, QVC Italy.

“QVC is pursuing more global initiatives and we are evolving our leadership structure to meet the growing scale of our business,” said George.

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A&P to feature CEO in campaign highlighting services and products

BY Staff Writer

Montvale, N.J. — A&P president and CEO Sam Martin will star in the retailer’s new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store, the company said Wednesday.

The campaign’s theme is “shopping just got a whole lot better,” and it will mark the first time that A&P will run one marketing campaign across all of its A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum’s stores.

“The key to our success lies in providing food and drug stores that meet the needs of our customers in every neighborhood we serve. That’s why, for the very first time in our history, we’ve launched one integrated marketing campaign that encompasses all of our stores,” said Tom O’Boyle, executive VP merchandising, marketing and supply & logistics at A&P. “We chose Sam to be featured in our ads so that he could share his passion of a better shopping experience with our customers and help them see why coming to our stores is better than ever before.”

The campaign features in-store signage, direct mail and digital search components that began on April 20. Television advertisements featuring Martin begin on May 10, with 30-second spots airing in the New York and Philadelphia metropolitan areas on select network and cable stations.

Other campaign elements include display advertisements, online video commercials and social media components. In addition, the company’s corporate website aptea.com has been revamped to align with the new campaign.

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Blue Nile selects Alliance Data for private-label credit card program

BY Staff Writer

Dallas — Loyalty and marketing solutions provider Alliance Data Systems Corp. said Thursday that it has signed a multi-year agreement to create and manage a new private-label credit card program for online jewelry retailer Blue Nile.

The card program will include flexible financing options and no annual card fee, as well as online account management. Alliance Data said it will partner with Blue Nile to develop additional cardholder incentives and marketing efforts through advanced analytics capabilities, as well as direct mail and email, web, and mobile channels.

“By providing a more robust selection of financing and payment options, we enhance our award-winning customer service and better serve our customers during some of the largest and most emotional purchases of their lives," said David Binder, CFO of Blue Nile.

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