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QVC Names Exec VP, CIO

BY CSA STAFF

West Chester, Pa., QVC, Inc. has hired John Sullivan to serve as executive VP and CIO. In his new role, Sullivan will oversee all aspects of QVC’s IT department, including applications development, technology, production services and telecommunications.

Previously, Sullivan spent 11 years with Liz Claiborne, Inc. where he most recently served as senior VP of sourcing, service and systems/CIO.

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Samsung appoints top marketing officer

BY CSA STAFF

RIDGEFIELD PARK, N.J. Samsung Electronics America has named Steven Cook as its new senior vp and chief strategic officer for its North American headquarters.

Cook has a 26-year career in strategic brand retail marketing and most recently served as vp of worldwide strategic planning and business development for Coca Cola. Prior to that, Cook worked for Proctor & Gamble.

“Steven has extensive skills in brand differentiation, which have been honed in equally competitive industries where brand differentiation is critical,” said Samsung Electronics America president D.J. Oh.

 In a statement, Cook said he looks forward to helping Samsung build on its reputation as a brand that “delivers on its promise of the best consumer electronics experience.”

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Report: RFID top priority for Wal-Mart

BY CSA STAFF

San Francisco Speaking at an industry conference in Taiwan, Ron Moser, RFID strategy leader for Wal-Mart, said that RFID technology is important to the company and that it recognizes its role as a leader in this area, reports said.

At the Taiwan International RFID Applications Show in Taipei, Moser reportedly said that Wal-Mart could improve sales greatly by fixing its inventory issues using RFID technology. Moser added that he anticipates RFID to have a greater effect on Wal-Mart than bar codes did when they debuted in 1984.

According to reports, Moser said that he expects RFID will lead to getting products on store shelves faster, thus reducing lost sales and making missing merchandise a soon-to-be phenomenon of the past.

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