Racine Industries Names Territory Manager
Racine Industries, Inc. hired Mark Herrmann as territory manager for Wisconsin, Illinois and Indiana.
In this position, Herrmann will be responsible for increasing sales in his territory and is in charge of holding carpet and upholstery care seminars, training new customers and conducting equipment demos. He will report to Mike Wholihan, regional manger for the central division.
Previously, Herrmann worked as a sales and marketing intern with Metro Professional where he was responsible for product demonstrations and sales. Herrmann holds a marketing degree from Illinois State University.
Report: Baugur in buyout talks with Saks
NEW YORK Saks’ second-largest shareholder, the Icelandic Baugur Group, reportedly is in talks with the company over a potential buyout deal.
According to reports, Baugur his been discussing a possible acquistion with Saks executives, however, it is not yet known if anything will come from these talks.
The move may be part of Baugur’s attempt to enter the U.S. market, reports indicate. The company already owns British retailers House of Fraser and Karen Millen.
Penneys hires former Best Buy marketing exec
PLANO, Texas Former Best Buy marketing executive, Ruby Anik, has joined JCPenney as senior vp and director of brand marketing, effective Nov. 26, the company announced today. In her new position, Anik will oversee the development and execution of the company’s brand marketing strategy.
As senior vp of marketing communications and business operations for Best Buy, Anik directed all marketing communications disciplines for the Best Buy enterprise including brand public relations, internal communications, and event marketing as well as advertising strategy, advertising spending, and creative development and execution throughout North America. She also led Best Buy’s in-house agency, Best Buy Advertising (BBA). Anik joined Best Buy in 2000 as vice president of media and assumed full advertising responsibilities in 2002.
Before joining Best Buy, Anik served as director of advertising and media for The Pillsbury Company, where she had strategic control over the media budget and responsibility for all media research, strategy, planning and execution for three years.