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RadioShack and Wal-Mart Lead Wireless Retail Pack

BY CSA STAFF

Port Washington, N.Y., According to a new report from The NPD Group, consumer satisfaction with the wireless retail shopping experience is low across the board, with only 24% of recent mobile-phone purchasers stating that they had an excellent or good experience. While NPD’s survey confirms that the vast majority of mobile phone and service purchases are made at carrier-owned stores, consumers who purchased from other types of stores, including mass merchants and electronics retailers, reported higher levels of satisfaction. RadioShack and Wal-Mart were the top two retailers in terms of overall shopping experience, and also ranked high in other metrics including helpful sales staff, variety and selection of wireless products, and store layout.

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Mary Beth Stone Joins J.C. Penney Board

BY CSA STAFF

Plano, Texas, Effective today, Kraft Foods marketing executive Mary Beth Stone has obtained a seat on the J.C. Penney board of directors. Stone is group VP and president of Kraft’s North America Grocery division.

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S.Gacho says:
Mar-12-2013 02:27 pm

When you think of marketing
When you think of marketing strategies all of them may differ according to the business that you want to pursue. It will then be classified based on the economy and consumers. - Scott Sohr

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Pennsylvania Mall Under New Ownership

BY CSA STAFF

Philadelphia, Pennsylvania Real Estate Investment Trust and Simon Property Group completed the previously announced acquisition of Springfield Mall in Springfield, Pa., for approximately $103.5 million. PREIT and an affiliate of Kravco Simon Investments, L.P., each have a 50% ownership interest in the property. Springfield Mall is a 590,000-sq.-ft. regional mall located approximately 10 miles southwest of Philadelphia. The mall is currently anchored by Macy’s and Strawbridge’s and has more than 70 in-line tenants, including Ann Taylor Loft, Build-A-Bear, Carrabba’s, Charlotte Russe, Gap/Gap Kids, Ruby Tuesday and Yankee Candle. Macy’s and Strawbridge’s own their own buildings and associated parking.

Federated Department Stores, Inc. has announced that it plans to close the Strawbridge’s store in this mall.

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