RadioShack brings concept store to Boston
Fort Worth, Texas – RadioShack has opened its first new concept store in the Boston area. The store is located in the Porter Square neighborhood of Cambridge, Mass.
The all-new RadioShack features a more open format, showcases the company’s new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Highlights include newly configured displays highlighting in-demand brands, store fixtures that enable shoppers to find and compare products, touch-screens and apps that help explain product features and functions, and free customer Wi-Fi.
RadioShack is opening a select number of these high-touch stores in neighborhoods throughout the nation. The Cambridge location is the sixth concept store to open since the company began converting to the new format this summer. Other stores are located in markets including New York City, New Jersey and Texas.
Maison Birks plans first China store
Montreal – Canadian jewelry retailer Maison Birks is opening its first store in China, located at Xanadu Plaza in the Central Business District of Beijing, in early 2014.
The Maison Birks store in Beijing will be the brand’s first retail location outside North America. The store design was conceived in partnership with Sid Lee, a Montreal-based international design firm. Inspired by Birks’ latest branding and visual platform, the Maison Birks store in Beijing will offer a shopping experience where the brand’s history, which includes the grant of a Royal Warrant to the jeweler in the 1930s by the British royal family, will be leveraged.
Quiznos to expand in UAE
Denver – Quiznos is preparing to expand in the United Arab Emirates (UAE) with the recent signature of Royal Bun Cafe as its newest franchisee. Quiznos and Royal Bun Cafe worked together to establish the blueprint for the venture that will bring more than 70 restaurants to the UAE during the next eight years.
Abu Dhabi, Dubai, and Sharjah will be the first UAE expansion locales, with stores expected to be complete by early 2014. Quiznos recently expanded into Mexico and Russia.
"We are thrilled to launch this expansion into the UAE, especially with a trusted partner like Royal Bun Cafe," said Ken Cutshaw, president of international development for Quiznos. "We are confident the new Quiznos locations will be met with the same success as our other international locations. The Quiznos brand is continually growing and evolving, and this is another step forward as we continue to attract and gain new customers worldwide."