RadioShack on hunt for creative agency
Fort Worth, Texas — RadioShack Corp. has initiated a formal review of its creative agency of record for the U.S. general market. RadioShack reported total advertising expenses of approximately $206 million for the fiscal year ended Dec. 31, 2010.
To help navigate the review process, RadioShack has retained the services of Select Resources International (SRI), an agency-review consulting firm based in Santa Monica, Calif.
The retailer said the search will focus on identifying world-class agencies capable of delivering transformational creative concepts in a highly competitive retail landscape.
City Sports makes executive appointments
Boston — City Sports announced the appointment of Debi Binder to VP marketing and Dana Klein to director of e-commerce.
Binder most recently served as a senior VP for CCA Global Partners. Prior to City Sports, Klein managed operations and merchandising at Puma North America for the brand’s shop.puma.com site.
Binder and Klein are the latest additions to the retailer’s growing organization, which opened three new retail stores in the past year in Washington, D.C., Wayne, Pa., and Wellesley, Mass. The brand also updated and relaunched its private label earlier this year with the unveiling of the CS by City Sports apparel line in the spring.
Trans World names new CFO
Albany, N.Y. — Trans World Entertainment Corp. announced it has named Tom Seaver as CFO, effective immediately.
Seaver, most recently held the position of VP – strategic planning and previously held the position of VP – finance global PMC.