MARKETING/SOCIAL MEDIA

RadioShack lets online consumers name deals; plans holiday pop-ups

BY Dan Berthiaume

Fort Worth, Texas — RadioShack is giving shoppers the power to name their own deals with an interactive application on its e-commerce site where consumers can select the product and pricing, vote on and share the hot deals. On Nov. 27, consumers can redeem a limited number of coupon codes for "Name Your Deal" products at reduced prices.

In addition, RadioShack has created holiday Idea Centers in its stores, featuring instructions cards for how to create some holiday fun using products from the surrounding shelves. And new this year, RadioShack launched its "It Happens" protection plan on Nov. 1 to protect holiday purchases against accidents and "it happens" moments. The plan protects products from accidental damage, and the claim process comes with same-day in-store instant replacement for many items, or a repair option for devices $300 or more.

Furthermore, two RadioShack pop-up stores will launch in Times Square. Stores will open by Nov. 9 and will offer interactive experiences and free charging stations. These locations will be open for a limited time in 2014. RadioShack will give shoppers a chance to shop online Thanksgiving night while most retail locations will open at 8 a.m. on Black Friday. And for Cyber Monday, RadioShack again will roll out "24 Deals in 24 Hours" that are all available online while quantities last.

"We’re excited to invite shoppers to experience the new RadioShack this holiday season and discover all the ways we can help them ‘Tech the Halls,’” said Jennifer Warren, chief marketing officer of RadioShack. “We’ve updated our stores and refreshed our merchandise to include even more from hot brands.”


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REAL ESTATE

Lane Bryant opens four shopping center stores Nov. 8

BY Dan Berthiaume

Columbus, Ohio – Lane Bryant is opening four stores at different shopping centers on Nov. 8. These locations include a refreshed store at Eastwood Towne Center and a new store at The Marketplace at Delta Township in Lansing, Mich., as well as new stores at the Clackamas Promenade in Clackamas, Ore., and the Epps Bridge Center in Athens, Ga.

Lane Bryant operates more than 800 full-line and outlet stores in 48 states nationwide.

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News

Supply chain co. Dex bolsters board

BY CSA STAFF

Dex, a leading supply chain solutions provider for high-tech industries, has appointed Tony Harris, who is currently a member of the company’s board, as non-executive chairman of the Dex businesses in the EMEA region.

Harris, who resides in the U.K., has more than 30 years of international board experience across a broad range of industry sectors including telecommunications, IT, manufacturing, security, healthcare, logistics and private equity. He has extensive experience implementing key growth strategies for global technology and distribution businesses. He also serves as the non-executive chairman of Carousel Logistics, as a non-executive director of Elektron Technology, Empire World Trade Holdings and WRFC Trading and as a senior adviser to a private investment company. He is a fellow of the Chartered Institute of Logistics and Transport.

“This appointment reflects our confidence in the EMEA Region,” said Sheldon Malchicoff, chairman and CEO. “Tony’s extensive international experience and track record of growing businesses will help us develop strategies that will deliver significant value and continue our rapid growth in this key region. Being based in the U.K., he will be able to provide additional support for high level contacts and more immediate board level availability to key customers and partners."

Dex was founded in 1980, and delivers four types of business services to its clients which address all aspects of supply chain management: supply chain services, software solutions, parts procurement and professional services.

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