REAL ESTATE

RadioShack opening ‘retro’ store in Fort Worth, Texas

BY Dan Berthiaume

Fort Worth, Texas – RadioShack has pulled out all the stops for its new hometown location in Sundance Square in downtown Fort Worth, Texas, opening a retro-styled store that speaks to the heritage of the brand and locale. Set to open Oct. 30, it will be the tenth RadioShack concept store to open nationwide, but the first to feature a custom design.

“We are thrilled to open our first and only custom concept store in Fort Worth, our home, and where so much of our spirit of innovation and customer service originates," said Joe Magnacca, CEO of RadioShack. "Sundance Square provides an amazing location for this completely unique shopping experience, and we invite those who work, play and visit downtown Fort Worth to come and experience the new RadioShack."

The 2,357-sq.-ft. store has a mid-century modern feel. Features unique to the Fort Worth location include:

  • Brand evolution banners on the outside of the store with logos dating from 1921 to the present day, interactive projections at the entrance and outside;
  • Historical videos in store windows highlighting the heritage of RadioShack and history of Fort Worth;
  • Interactive projections at the entrance and inside where movement sweeps away the retro RadioShack logo to reveal the new logo introduced in July 2013;
  • One-of-a-kind interior design features including elements of a "radio shack" – a ship’s communication center and inspiration for the brand – at the checkout counter as well as retro product displayed throughout the store; and
  • Custom Fort Worth uniform shirts featuring a retro logo.

Similar to the company’s other new format stores, the new location will also sport an upgraded shopping experience, with such features as a speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets or played from their own Bluetooth-enabled mobile devices, interactive displays that enable shoppers to find and compare products, and a do-it-yourself area where consumers can plan projects.

By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores throughout the nation.

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REAL ESTATE

Dunkin’ Donuts plans nine new stores in Reno

BY Dan Berthiaume

Canton, Mass. – Dunkin’ Donuts has signed a multi-unit store development agreement with new franchise group, HT2 Franchising, LLC, to develop nine new restaurants throughout Reno, Nev. The first restaurant is expected to open in 2015 and the remainder by 2020.

With this agreement, Dunkin’ Donuts franchise opportunities are sold out in Reno, but opportunities exist to grow the brand throughout the West in Colorado and California.

Dunkin’ Donuts’ new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting. Dunkin’ Donuts allows franchisees to select individual elements from any of the four options.

"Our secret to success is our passionate franchisees who provide a high-level of customer service to our guests every day," said Grant Benson, CFE, VP franchising and business development, Dunkin’ Brands. "We believe that Nicole will become an important part of the local community she serves, and we welcome her to the Reno market."

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Unleashed by Petco opens in Queens, N.Y., Nov. 9

BY Dan Berthiaume

San Diego — Unleashed by Petco, specialty pet supply banner of the Petco Animal Supply. Inc. chain, opens a new store in the Fresh Meadows section of Queens, N.Y., on Nov. 9.

Unleashed by Petco stores include features such as the Pet Deli, which offers a display of assorted fresh and frozen food. There is also a special sample wall where pets can taste test to find their favorite food.

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