REAL ESTATE

RadioShack opens concept store in Houston Nov. 9

BY Dan Berthiaume

Fort Worth, Texas — RadioShack will open its newest Houston location as a concept store on Nov. 9. All concept stores in the company’s portfolio feature an upgraded shopping experience, which showcases the company’s new look, and incorporates interactive areas designed to help shoppers improve their technology profile.

Some features include:

  • A speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets or played from their own Bluetooth-enabled mobile devices;
  • Interactive displays that enable shoppers to find and compare products, including headphone demo stations where they can listen to leading brands; a remote control (RC) toy exploration center; and a GoPro camera display demonstrating the capabilities of several models of GoPro cameras;
  • Technology that makes shopping interesting and playful, like touch-screens and apps that help shoppers understand the benefits of products;
  • Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon; and
  • A Do-It-Yourself area where consumers can plan projects.

RadioShack is opening a select number of these highly experiential stores in neighborhoods throughout the nation. The Houston location is one of more than a dozen concept stores to open since the company began converting to such stores. By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores throughout the nation.

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MARKETING/SOCIAL MEDIA

Home Depot attempts to rectify racist tweet

BY Dan Berthiaume

Atlanta – The Home Depot is taking steps to make amends for a racist tweet it sent from its official account on Nov. 7. The tweet, a promotion aligned with ESPN college football coverage, showed a photo of two African-Americans playing the drums along with a person wearing a gorilla mask and the caption: “Which drummer is not like the others?”

Home Depot quickly pulled the tweet, but not before it was widely circulated on the Web and covered by several major news agencies. The retailer took to Twitter the evening of Nov. 7 to apologize.

“We have zero tolerance for anything so stupid and offensive,” says a tweet posted to the official Home Depot Twitter account at approximately 7 p.m. ET on Nov. 7. “Deeply sorry. We terminated agency and individual who posted it.”

Home Depot has also publicly stated it is reviewing its social media policies to determine how this tweet was authorized and to make sure no similar messages are ever released again.


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FINANCE

Report: G-III loses interest in Jones Group

BY Dan Berthiaume

New York – G-III Apparel Group is reportedly no longer considering a purchase of Jones Group. According to Women’s Wear Daily, G-III, which in October 2013 was said to be close to reaching a deal to buy Jones Group, decided purchasing the apparel retail conglomerate would require taking on too much debt.

There is no word yet on whether this development will have any impact on reported plans by private equity firm Sycamore to purchase Jones Group’s shoe business. None of the companies involved has made any public comment on the situation.

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