RadioShack opens concept store in Virginia Dec. 14
Fort Worth, Texas — RadioShack will open its newest Fairfax, Va. location as a concept store on Dec. 14. The new store is the first concept store in this area.
All concept stores in the company’s portfolio feature an upgraded shopping experience, which showcases the company’s new look, and incorporates interactive areas designed to help shoppers improve their technology profile. Some features include:
- A speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets;
- Interactive displays that enable shoppers to find and compare products, including headphone demo stations; a remote control (RC) toy exploration center; and a GoPro camera display;
- Technology that makes shopping interesting and playful, like touch-screens and apps that help shoppers understand the benefits of products;
- Newly configured displays highlighting in-demand brands; and
- A Do-It-Yourself area where consumers can plan projects.
RadioShack is opening a select number of these experiential stores in neighborhoods throughout the nation. The Fairfax location is one of more than a dozen concept stores to open since the company began converting to such stores. By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores throughout the nation.
Multidev develops new ChainDrive POS
Montreal, Quebec — Multidev Technologies, developers of the ChainDrive multichannel retail platform, have developed a brand new POS software by completely redesigning its interface and adding dynamic omni-channel features. The ChainDrive POS software offers a unified system that provides a single transparent version of transactions, CRM, fulfillment, inventory and all back end operations.
ChainDrive POS has a touch-screen interface, is flexible and has customer service enhancing capabilities, such as its ability to be used on a mobile device.
“Our decision to build and develop a brand new POS was driven by the shift in retail that is influenced by the demands of the consumer,” said Mark Carter, executive VP at Multidev Technologies.
“We can now offer retailers a system that truly supports the expectations of today’s consumer for personalized service, efficiency and an overall unified shopping experience.”
Penney to focus on profitable brands
J.C. Penny will eliminate the jcp menswear brand and reduce the assortments in its Joe Fresh, Michael Graves and Martha Stewart lines, Reuters reported.
All four brands were introduced by former CEO Ron Johnson. Penney plans to use the resulting space to emphasize its exclusive private-label brands.
Starting in January, Penney will shrink its Joe Fresh in-store shops and reduce the assortment, the report said, moving the shops away from the front entry to give a more prominent spot to the chain’s own a.n.a and jcp women’s wear collections.
“What we now need is to edit things out that didn’t resonate sufficiently," CEO Mike Ullman told Reuters in an interview. "We don’t have six or seven years to get our business back. Half of our business has to be brands that we can produce profitably."