STORE SPACES

RadioShack opens concept stores, unveils ‘low touch’ format

BY Dan Berthiaume

Fort Worth, Texas – RadioShack has opened two new concept stores in the New York area, bringing the total number there to three. In addition, the retailer is unveiling a new “low touch” concept store format that it has opened in Manhattan Mall in New York and Plaza Las Americas in Hato Rey, Puerto Rico, last month, and will open in downtown Fort Worth in October of this year.

The two new remodeled concept stores are located in Southampton, N.Y., and the Newport Centre Mall Jersey City, N.J., joining a concept store opened last month on Broadway in Manhattan. The concept stores feature newly configured displays, as well as interactive store fixtures such as a speaker wall that lets customers play music from their mobile devices and various touch-screens and apps.

RadioShack’s new “low touch” concept stores reflect a cleaner, brighter environment; visually appealing open floor plans with low-profile fixtures; improved product placement with headphones, speakers and digital fitness greeting customers at the front and mobile phones displayed by manufacturer with accessories along the wall; a DIY section and a refined product assortment. The retailer began testing the new format with customers in May at a “living lab” in Fort Worth, Texas.

"In the short time since opening our initial concept stores and the living lab in Fort Worth, we’ve learned a tremendous amount about how to make our stores more shoppable,” said Joe Magnacca, CEO of RadioShack. “We’re creating a place to discover ways technology makes your life more fun with a selection just right for your lifestyle. Loyal customers who have been shopping us for years will have an easier, more satisfying experience in the store and new customers will be amazed at the innovation in exclusive product lines, hot destination brands and in-demand mobile options we offer to a new generation of shoppers."

The Fort Worth low touch store will be 2,357 sq. ft. and located at 426 Commerce Street at the Commerce Building in Sundance Square Plaza.

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Robert H. Ham changes name to Firefly Store Solutions

BY Staff Writer

Greensboro, N.C. — Robert H. Ham, a provider of store fixtures and display items, announced that the company has changed its name and brand to Firefly Store Solutions.

While Firefly Store Solutions has adopted a new corporate logo, the company’s staff and service remains unchanged.

“We are very excited about the introduction of our new company name. With the change to Firefly Store Solutions, we’ve established a brand that is immediately identifiable, unique, fun, approachable, and easy to remember,” said Christy Joyce, VP of marketing and product development. “We will continue to offer products, industry expertise, and new multiple services, all developed to make our customers as successful as they can be, and becoming their one stop solution for all their retail store needs.”

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Action Services Group accredited and approved for PICS Consortium

BY Katherine Boccaccio

Aston, Pa. — Action Services Group, a national lighting, sign and electrical maintenance and service company, said that it has been officially authorized as a member of the PICS Consortium.

With PICS authorization to membership, Action Services Group’s lighting, sign and electrical services are now accessible to users through the PICS on-line web technology. PICS is a global contractor management consortium whose prequalification and auditing services have become the standard in a number of industries, including: Oil & Gas, Food & Beverage, Energy, and Manufacturing.

“The convenience store market is an important market for us and with seven of the top ten convenience store companies owned by oil companies, we will now be an added resource in PIMS for convenience stores to contact when choosing a national lighting, sign or electrical maintenance and service company,” said Ted Stouch, president of Action Services Group.

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