REAL ESTATE

RadioShack opens new concept store in Fairfax, Va.

BY Michael Fickes

Fort Worth, Texas — RadioShack has opened a new concept store in Fairfax Center II in Fairfax, Va.

The new concept stores feature a speaker wall where customers can compare 13 different speakers; interactive displays with headphone demo stations; technology explained by touch-screens and apps; brands such as Apple, HTC and Samsung as well as mobile carriers including AT&T, Sprint and Verizon; and a do-it-yourself area where customers can plan projects.

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Duane Reade struts its stuff on Facebook

BY CSA STAFF

Duane Reade launched a “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a omnichannel social media marketing campaign that aims to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.

Aspects of the integrated, multi-platform contest will allow customers to incorporate holiday legwear shopping while connecting with the brand on strategic, digital, social media and in-store platforms. Customers also will get a chance to win one of three grand prize packages — a $500 Broadway.com gift card; a $500 Mr. Chows gift card; a $250 Duane Reade gift card and a limousine ride.

“The ‘Show Us Your Party Legs’ Facebook photo contest is such an exciting way for our customers to incorporate holiday season shopping and their ultimate holiday party experience”, said Calvin Peters, Duane Reade’s online PR manager. “We’re thrilled to be working with Doris International and their versatile products in a way [that] lets consumers connect with Duane Reade on strategic digital, social media and in-store platforms," he said. "By promoting the affordability and quality of Duane Reade hosiery and the ubiquitous nature of Duane Reade stores across New York City via photo intensive CGM generation, we help our busy patrons find convenient legwear options through content they trust.”

The company’s store-brand hosiery is produced by Doris International, which manufactures the same products for Victoria’s Secret and Michael Kors.

The previous social amplification campaign for Halloween 2013 dubbed “Boo-ti-ful Legs #DRLegCandy” was a prime example of tangible social return on investment. The campaign was executed from Oct. 13 to Nov. 3.

The #DRLegCandy campaign generated 5,246 pieces of content, including mentions on blogs, Facebook, Twitter and news sites. That campaign also generated 157.4 million impressions.

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Merchant Warehouse appoints SVP, strategic initiatives & product marketing

BY CSA STAFF

Merchant Warehouse, a leading provider of payment technologies and merchant account services, has appointed Christopher Wuhrer as SVP, strategic initiatives and product marketing.

With more than 18 years of experience in payments, e-commerce and mobile technology, Wuhrer will be responsible for driving the product vision, direction and go-to market strategies for the company’s product and service offerings.

"Merchant Warehouse is an impressive company that offers small and mid-sized merchants the opportunity to compete more effectively with big-box retailers through the use of mobile payment technology; that’s no small feat," said Wuhrer. "I’m thrilled to be joining such a creative and collaborative team to continue to bring innovative products and services to the market."

"The world of payments is changing at a rapid pace. Transactions have become a point of interaction, allowing merchants to more deeply engage with customers. This is an opportunity SMB merchants, in particular, can’t afford to miss out on," said Greg Cohen, chief revenue and strategy officer. "We’re excited to bring Chris on board. His vast experience in the industry will provide a unique viewpoint as we continue to expand on our Genius Customer Engagement Platform, as well as explore other strategic digital and emerging growth activities."

Wuhrer joins Merchant Warehouse from Bank of America Merchant Services (a First Data and Bank of America joint venture) where he served as the SVP of product strategy, mobile and emerging technologies. Prior to Bank of America, he led First Data’s mobile commerce and innovations practice.

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