REAL ESTATE

RadioShack opens new concept stores in Detroit, Philadelphia

BY Dan Berthiaume

Fort Worth, Texas – RadioShack Corp. has opened a new concept store in Detroit, and another in Philadelphia. All new concept stores in the company’s portfolio feature an upgraded shopping experience, which showcases the company’s new look, and incorporates interactive areas designed to help shoppers improve their technology profile.

Some features include a speaker wall where customers can shop and compare 13 different speakers using music installed on in-store tablets or played from their own Bluetooth-enabled mobile devices, interactive displays that enable shoppers to find and compare products, touch-screens and apps that help shoppers understand the benefits of products, newly configured displays highlighting in-demand brands, and a do-it-yourself area where consumers can plan projects.

RadioShack is opening a select number of these highly experiential stores in neighborhoods throughout the nation. By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores throughout the nation.

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REAL ESTATE

PBTeen to open in Huntington, N.Y.

BY Dan Berthiaume

San Francisco – PBTeen, a Williams-Sonoma retail brand, will open a new store in Huntington, N.Y., on Nov. 7. It will be the first PBTeen location on Long Island, the 16th in the U.S., and also the first combined location of PBTeen, Pottery Barn and Pottery Barn Kids, with pass-through access to all three stores.

The new PBteen store will be anchored around the PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room at no charge. Using drag and drop technology, teens can experiment with different room configurations and color combinations to see their designs come to life on a television screen overhead. On-site design specialists are also available to help teens choose their favorite patterns and styles to create their own distinct bedrooms and lounge spaces. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

“We are excited to introduce PBteen at Walt Whitman Shops and complete our family of Pottery Barn brands on Long Island,” said Sandra Stangl, president, Pottery Barn Brands. “This will be our first combined Pottery Barn, Pottery Barn Kids and PBteen location in the world, giving customers the opportunity to find quality home furnishings, for all ages, in one convenient location. We are thrilled to bring this unique shopping experience to our loyal customers just in time for holiday shopping.”

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News

SAP Webinar: Big Data, predictive analytics improve decisions

BY Dan Berthiaume

Waldorf, Germany — By 2015, retailing will be marked by redefined customer interaction, a new level of real-time customer data, and a global, verticalized supply chain. According to an SAP-sponsored webinar hosted by Chain Store Age on Oct. 29, “Improving Retail Decisions with Big Data and Predictive Analysis,” the plethora of Big Data retailers can now process will make this evolution possible.

“You can take consumer data in real time from different channels,” said Nancy Casey, VP of retail customer-centric merchandising solutions at SAP. “How can you take consumer data, product data and other data and merge it in real time?”

According to Joern Keller, VP of retail development at SAP, one answer is to use the SAP HANA in-memory business intelligence platform. HANA is an open platform which allows retailers to follow a demand-based retail model, as well as build their own solutions on top and extend its functionality rather than “rip and replace” when more capabilities are needed.

“There has been a sea change,” said David Ginsberg, chief data scientist at SAP. “Ten years ago, there was no real-time data and nothing was open. We now have the instantaneous capability of calculations.”

As a result, Casey said the industry is moving toward a customer-centric merchandising model, away from the product view and toward a real-time customer view.

“You can interact with the customer in real time in any channel,” said Casey.

Click here to view a complete replay of the webinar.

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