RadioShack opens two additional new concept stores in Manhattan
New York — RadioShack unveiled a store remodeled to its new high-touch format, in Manhattan, with an additional Big Apple location set to open on Oct. 12. The format incorporates interactive areas designed to help shoppers improve their technology profile. The chain premiered the design in July, on Manhattan’s Upper West Side.
Features of RadioShack’s updated design include:
Newly configured displays highlighting in-demand brands like Apple, HTC and Samsung, as well as mobile carriers such as AT&T, Sprint and Verizon;
Store fixtures that enable shoppers to find and compare products, including a “Speaker Wall” that allows customers to demo speakers by playing music from their own Bluetooth-enabled mobile devices;
Technology that makes shopping interesting and playful, like touchscreens and apps that help shoppers understand the benefits of products;
In addition to the Manhattan locations, RadioShack has also opened new concept locations in nearby Jersey City, N.J., and in Southampton on Long Island.
Radio Shack’s Manhattan Mall location was also remodeled this summer as one of its new, scalable "brand statement" stores, which feature many updates inspired by the spirit of the concept stores. The company plans to open or remodel a number of additional New York-area locations by the end of the year.
Call for Entries: Chain Store Age’s Retail Store of the Year Design Competition
New York — Chain Store Age invites retailers, design firms, architects and suppliers to submit entries for its 32nd annual Retail Store of the Year design competition.
The competition is open to stores and restaurants that opened between November 30, 2012 and December 6, 2013. Deadline for submission is December 23, 2013.
More than 20 competition categories are featured, including department stores, supermarkets, discounters, convenience stores, drug stores, specialty stores, and pop-up stores. This year, for the first time, the competition also includes the category of digital in-store innovation.
For more information and an entry form, click here.
For questions, email Marianne Wilson at [email protected].
CSA Readers’ Choice Awards: Vote Now!
New York — Help CSA determine the Most Innovative Retail Store of 2013 by voting for one of the five stores below. (For photos and info on the nominees, go to chainstoreage.com/multimedia.)
- AT&T, LaGrange, Ill.
- Converse, San Francisco
- Hointer, Seattle
- Marks & Spencer, Amsterdam
- Polaroid Fotobar, Delray Beach, Fla.
Click here to vote.