News

Rakuten to buy messaging app Viber Media

BY CSA STAFF

New York — Japanese e-commerce giant Rakuten Inc. will buy messaging app provider Viber Media Inc. for $900 million. Rakuten, which is also a major investor in Pinterest and owner of U.S. online retailer Play.com, seeks to use Viber as a platform for both mobile shopping and content consumption, according to the Associated Press.

Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan.

Viber, run from Cyprus by Israeli entrepreneur Talmon Marco, will add 300 million users to Rakuten’s existing 200 million users, according to reports.

Viber is one of the top five most downloaded smartphone phone call and messaging apps, and counts the United States, Russia and Australia among its biggest markets.

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STORE SPACES

Davaco Canada relocates office

BY CSA STAFF

Dallas — Davaco, a provider of high-volume programs and implementation services for global brands, announced that the company’s Canadian offices have relocated to a new space in Woodbridge, Ontario.

Effective immediately, Davaco Canada will operate its divisional office at 100 Marycroft Avenue, Unit # 4, Woodbridge, Ontario, L4L 5Y5.

According to founder/CEO Rick Davis, DAVACO’s new office space provides enhancements that further support its clients’ brand initiatives in Canada.

“We now have an on-site training and warehouse facility, which provides supplemental space for staging, assembly, storage of materials and assets, and consolidation capabilities for small programs,” said Davis. “In addition, the building has a centralized, accessible location, a more efficient design and increased capacity for future growth.”

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News

Zuri Furniture deploys Yottaa Engagement Cloud

BY Dan Berthiaume

Dallas — Zuri Furniture has deployed Yottaa Engagement Cloud to optimize user engagement and business performance. To scale online operations in the U.S. and Canada, Zuri sought a solution that could offer immediate results in improved conversions and revenue.

With Yottaa deployed, the Zuri site converts more visitors into customers and improves value per-customer through prioritized content rendering, improved performance, and minimized disruptions. Two months after deploying Yottaa Engagement Cloud, the Zuri Furniture website has already shown measureable improvement in key engagement metrics. Yottaa’s proprietary technology enables images to render faster and in a prioritized order based on user context. As a result, Zuri Furniture has seen a significant positive impact on conversion rates and order size.

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