FINANCE

Raley’s joins EPA environmental partnership

BY CSA STAFF

West Sacramento, Calif. Raley’s Family of Fine Stores has joined the U.S. Environmental Protection Agency’s GreenChill Advanced Refrigeration Partnership and voluntarily committed to reducing refrigerant emissions to help fight climate change and protect the Earth’s ozone layer.

“For a number of years, Raley’s has shared the EPA’s commitment to decreasing refrigerant emissions through efficient HVAC systems and proprietary store design,” said Ed Estberg, Raley’s senior director of facilities. “This new partnership demonstrates our commitment to being an environmentally conscious retailer and supports our mission to be good stewards of the Earth.”

EPA’s GreenChill Partnership works with food retailers to promote green technologies, strategies, and practices that protect the stratospheric ozone layer, reduce greenhouse gases, and save money. Under the agreement with the EPA, Raley’s has committed to the following:

  • Require all new and remodeled stores to be free of ozone-depleting substances, in advance of the Clean Air Act phase-out requirements;
  • Establish an emissions inventory and meet annual emissions reduction targets; and
  • Develop a refrigeration-management plan that lists technologies, strategies, and practices used to achieve emissions reductions goals.
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RadioShack selects new ad agency

BY CSA STAFF

FORT WORTH RadioShack announced that it has selected Butler, Shine, Stern and Partners (BSSP) as its creative advertising agency of record.

“We are excited about the addition of BSSP to our team and are confident they will provide the strategically consistent creative we are counting on to evolve our brand’s positioning,” said Lee Applbaum, RadioShack’s chief marketing officer. “BSSP has a track record of delivering innovative solutions that break through the advertising clutter and resonate with consumers. They will be a valuable partner as we continue to develop our brand.”

BSSP’s scope of work will include strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended Dec. 31.

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Barnes & Noble opens customer service center

BY CSA STAFF

NEW YORK Barnes & Noble has opened its new customer service center. The 30,000 square foot facility located in Lyndhurst, New Jersey, formerly located in nearby Secaucus, will employ 200 customer care professionals and features state-of-the-art technology and training facilities.

“While the trend at many consumer companies is to outsource call center operations, we are proud to make this significant investment in both technology and in our people that not only keeps jobs in our country, but right in our own backyard,” said William Lynch, president of Barnes & Noble.com. “Exceptional customer service is why the Barnes & Noble brand consistently ranks number one in consumer satisfaction for online and traditional retail. This new facility will allow us to continue our commitment to offer the best service to both our store and online customers.”

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