MARKETING/SOCIAL MEDIA

Ralph Lauren Is Official U.S. Olympic Outfitter

BY CSA STAFF

New York City Polo Ralph Lauren Corp. has been named the official outfitter for the 2008 U.S. Olympic and Paralympic teams at the summer games in Beijing, China, in August.

The apparel maker has designed the official opening and closing ceremony parade outfits for the U.S. teams, as well as other clothing items for the athletes. Related products will be for sale in June in Polo Ralph Lauren retail stores, some department stores and on its Web site, the company said.

Canadian-based Roots formerly held the 2008 Olympic contract.

The Beijing 2008 Olympic Games will be held Aug. 8 through Aug. 24.

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Fred Meyer, QFC to offer $4 generics

BY CSA STAFF

PORTLAND, Ore. and BELLEVUE, Wash. In line with their parent company, Kroger, Fred Meyer Stores and QFC announced that they will begin offering pharmacy customers some generic drugs for $4 per prescription. The $4 generic prescriptions will be available at all QFC pharmacies in Washington and Oregon, and at all Fred Meyer pharmacies in Idaho, Oregon and Washington.

The $4 price will apply to more than 300 generic drugs prescribed for 30-day supplies for commonly prescribed dosages. The program will include generic alternatives for some of the most commonly prescribed drugs used to treat conditions such as diabetes, asthma, depression, heart disease, thyroid and other health problems.

The $4 prescriptions are available in Fred Meyer and QFC pharmacies as well as through on-line and telephone orders for customers to pick up in a store.

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Wal-Mart supports sustainable cotton farmers

BY CSA STAFF

BENTONVILLE, Ark. Wal-Mart is showing its support for organic farmers by featuring t-shirts made from transitional cotton as part of its Earth Month campaign. The retailer purchased more than 12 million pounds of transitional cotton that will arrive in stores for the first time this month under its exclusive Faded Glory brand. Additional product made with transitional cotton will appear on Wal-Mart shelves in the months ahead.

“Wal-Mart’s support of transitional cotton stems from our understanding of the financial implications for farmers who adopt labor-intensive organic farming methods and complements our commitment to eco-friendly products and sustainable supplier practices,” said Kim Brandner, brand manager of sustainable products for Wal-Mart. “By doing so, we are also helping our customers live better by easily being able to include ‘eco-essentials’ on their everyday shopping list.”

Wal-Mart has purchased transitional cotton from approximately 1,000 farmers at the same premium cost of certified organic cotton, without passing along increased costs to consumers. Because this cotton is produced on fields in the process of becoming organic, chemicals may still be apparent in the soil, preventing farmers from certifying crops as organic. Farmers who have adopted organic practices typically harvest transitioning crops for up to three years. Wal-Mart’s transitional cotton commitment for product arriving in the month of April alone has saved more than six tons of synthetic fertilizers, pesticides and herbicides from entering the earth.

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