OPERATIONS

Ralph Lauren pulling plug on Rugby

BY Marianne Wilson

New York — Ralph Lauren Corp. is shuttering its Rugby division, Crain’s New York reported.

The preppy-inspired Rugby brand, targeted at a young audience, was launched in 2004. It has 14 locations.

“We continue to believe that we can service the millennium Rugby customer with brands such as Denim & Supply and Club Monaco,” said Roger Farah, president and COO, on the company’s recent earnings call.

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OPERATIONS

Office Max appoints Walgreens exec as chief marketing and strategy officer

BY Staff Writer

Chicago — OfficeMax announced that it has appointed Kim Feil as executive VP and chief marketing and strategy officer, effective Nov. 12.

Feil will have accountability for all aspects of marketing across the enterprise, with particular emphasis on brand management and evolution of the company’s traditional marketing vehicles to new media including digital and social.

Most recently, Feil served as chief marketing officer and corporate VP for Walgreens.

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P.Banik says:
Mar-29-2013 11:21 am

He is definitely the right candidate for the job and he is bound to make positive changes. Marketing is a difficult field and in this dynamic field people like Perry Belcher are doing an incredible job which is really inspiring for the entrepreneurs.

P.Banik says:
Mar-29-2013 11:21 am

He is definitely the right candidate for the job and he is bound to make positive changes. Marketing is a difficult field and in this dynamic field people like Perry Belcher are doing an incredible job which is really inspiring for the entrepreneurs.

P.Banik says:
Mar-13-2013 11:37 am

For any organization having the right marketing strategy is essential. However, sometimes it could become difficult to keep the employees motivated so it is better to create a corporate event.

P.Banik says:
Mar-13-2013 11:37 am

For any organization having the right marketing strategy is essential. However, sometimes it could become difficult to keep the employees motivated so it is better to create a corporate event.

P.Banik says:
Feb-26-2013 11:32 am

To survive and to outstrip competitors a business now needs cutting edge marketing techniques. Online platform is the most happening place now to promote a brand,but it is essential to implement the right marketing strategies apt for this new field. That is the reason most businesses have outsourced marketing campaign to achieve better results.

P.Banik says:
Feb-26-2013 11:32 am

To survive and to outstrip competitors a business now needs cutting edge marketing techniques. Online platform is the most happening place now to promote a brand,but it is essential to implement the right marketing strategies apt for this new field. That is the reason most businesses have outsourced marketing campaign to achieve better results.

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OPERATIONS

Golfsmith names CEO

BY Staff Writer

Austin, Texas — Golfsmith International has named Sue E. Gove president and CEO.

Gove, formerly president and COO of the combined Golfsmith and Golf Town business, has also served as the chief integration officer leading the successful Golfsmith-Golf Town combination, which was finalized this past July. Marty Hanaka, the previous CEO, will serve in an advisory role through the end of this year.

Prior to joining Golfsmith, Gove was an independent consultant, serving clients in specialty retail and private equity. Previously, she was EVP and COO of Zale Corp. from 2002 to March 2006, and a director of Zale Corp. from 2004 to 2006. Gove has also been a member of the board of directors of Autozone Inc. since 2005.

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