News

Read All About It: Consumer Mind Reader

BY CSA STAFF

New York City, Membership warehouse clubs were among the big winners in the month of February, according to a survey of 1,000 shoppers across the country. The recent Consumer Mind Reader survey from America’s Research Group showed consumers were in the mood to shop, but were looking for bargains.

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MARKETING/SOCIAL MEDIA

Digital Signage Entertains at Hollister Co

BY CSA STAFF

Las Vegas, At GlobalShop 2005, PlayNetwork Inc. announced the release of a case study detailing retailer Hollister’s use of digital signage for in-store entertainment. Live video footage from Huntingdon Beach, Calif., is distributed via closed-circuit network and broadcasted on large “Video Windows” in Hollister stores nationwide. The 5-ft. by 5-ft. liquid-crystal screens are displayed in 3-by-3 configurations.

“This is the first retail digital-signage and entertainment system of its kind featuring 24/7 real-time video for a specific in-store experience,” said Darrell Champagne, PlayNetwork’s VP systems engineering. The technology is just one example of how retailers are using digital signage for in-store branding and to enhance the shopping experience.

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FINANCE

Barnes & Noble 4Q Profits Down

BY CSA STAFF

New York City, Barnes & Noble, Inc. reported earnings of $115.6 million, or $1.56 per share, for the three months ended Jan. 29, compared with $130.2 million, or $1.65 per share, in the year-ago period. The 11% decline in fourth-quarter profits was influenced by the spin-off of its GameStop division. Sales for the fourth-quarter were $1.67 billion, compared with $1.59 billion in the same period a year ago. Store sales increased 5% to $1.4 billion for the quarter, while comp-store sales rose 1.7%. The bookseller opened 32 new stores and closed 13 branches during the year, ending with 666 stores.

Sales for the B. Dalton division, which comprise about 4% of total bookstore sales, were $60.9 million for the quarter, which is a 24% decrease over the year-ago period. B. Dalton comp-store sales declined 3.2% for the fourth quarter.

For the fiscal year, earnings were $143 million, or $1.93 per share, vs. $151.8 million, or $2.07 per share, a year ago. Total sales for the year were $4.78 billion, up from $4.37 billion a year ago.

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