Read All About It: Establishing Multichannel Strategies
Retailers are finding that integrated multichannel strategies are much more complex and much more difficult to implement than earlier efforts to launch stand-alone e-commerce Web sites. The greatest challenge is often the dramatic business-transformation effort required. For the full article, “Going Direct by Establishing Retail Multichannel Capabilities,” visit the Guest Commentary section of chainstoreage.com.
The Home Depot Introduces Home Decor Catalog
Chicago, The Home Depot is aiming to attract more female customers and soften up its image with its new catalog-only home decor business, according to a report by The Chicago Tribune. The Home Depot Direct catalog features merchandise vignettes and has Pottery Barn-like overtones. The similarities were acknowledged by Harvey Seegers, president of Home Depot Direct.
“I wouldn’t say we are trying to create the Williams-Sonoma (Pottery Barn’s parent) look and feel, but it is designed to be a high-end presentation, the kind that people associate with Williams-Sonoma,” said Seegers in the article.
Amazon.com Launches On-Line Grocery Store
Seattle, Amazon.com Inc. launched a new on-line grocery store that sells items ranging from household products to organic food. The new on-line store sells more than 1,200 brands; about half of the merchandise is natural or organic. Amazon.com said it would offer first-time customers a $10 instant rebate on grocery purchases of $49 or more.