Read All About It: Integrated Loyalty Programs
Retailers can no longer operate loyalty programs in isolation, providing generic benefits to their customers. To achieve real customer centricity, loyalty program tactics must be integrated throughout the business.
For the full article, “Cashing in on Loyalty: Practical Advice for Retailers,” visit the Guest Commentaries section.
Fashion editor, graphic designer join RT
NEW YORK Retailing Today group has hired two new editorial associates. —Building on two editorial traditions—insightful reporting and writing, and impactful design and layout—the
Yelena Moroz will spearhead the group’s fashion reporting, including her coverage in this issue of Fashion Week, and will also share coverage of the beauty, juvenilie and sporting goods beats. Moroz has written for BeautyNews NYC.com , Women’s Health and Boating Life, and recently received her graduate degree in journalism from the University of Florida.
Zankhana Kathrani will carry the torch of the group’s award-winning graphic design department. In the newly created position of Design Associate/Production Editor, Kathrani will help guide the aesthetic vision for the group’s main properties, including Retailing Today, Connecting Northwest Arkansas and RetailingToday.com .
“Yelena and Zankhana represent a new generation of editors whose training and experience fit seamlessly with the group’s ongoing embrace of digital media,” said Editor Tim Craig. “Already they have made meaningful contributions to the group, and undoubtedly will continue to do so throughout their tenure with Retailing Today.”
MARKETER OF THE MONTH
Think you’re passionate about retail? Seems like the folks at Fair Isaac would agree. In fact, they’re so intent on tapping into that passion that they’ve launched the type of outreach campaign that no self-respecting, red-blooded, all-American, type-A retail executive could possibly ignore. Dubbed “Tattoos for Retail Warriors,” this new campaign by Fair Isaac, the Minneapolis consulting firm that counts retail management software as one of its areas of specialization, appeals to retail executives’ passion for the profession, complete with tag lines such as, “You’ve decided to lead. Now show your colors.” Kudos for the visceral effect. To find out more, visit: www.DecisionDial.com/RetailMarketing.
BOIRE TO HEAD TOYS ‘R’ US NORTH AMERICA
JCPENNEY, DAVID’S BRIDAL SAY ‘I DO’
, PLANO, TEXAS