Readers Speak Out: Is the growth of the burger category short-lived?
In the June 23 edition of SiteTalk, we asked you what you thought about CSA columnist Jeff Green’s opinion that the growth of the burger category could potentially be short-lived (read Jeff’s column here). This is what one reader had to say:
“I am a founding partner with Becks Prime Restaurants in Houston. We opened our first restaurant here in 1985. We are most known for our burgers made from Certified Angus Beef chuck ground each morning in each kitchen. We grill our burgers over mesquite wood coals, as well as many other items such as chicken, ahi tuna, custom made hot dogs, and Angus steaks. We prepare virtually all our menu items from scratch from full recipes. The only items coming out of a freezer in our kitchens are our beer mugs.
We have grown to 11 restaurants in the Houston area. Our staying power/success over the past 25 years is based on our commitment to serving only top-quality, freshly prepared menu selections. To have a chance of being successful, speed of expansion of a concept must relate to the simplicity of execution. We believe preparing selections from full recipes in each kitchen, each morning leads to a better product, but certainly lends to the need for greater attention. Our customers have too many choices here in Houston (nearly 10,000 restaurants) for us to rest on our previously earned reputation. To have staying power we must be most concerned with the customer experience TODAY.”
— Mike Knapp
Kraft Foods names new leadership at Europe division
NORTHFIELD, Ill. — Kraft Foods announced that Michael Clarke, EVP and president of Kraft Foods Europe, will leave the company in mid-August to take a senior executive position with a U.K.-based public company. Kraft Foods has named Timothy Cofer, formerly SVP of the company’s global chocolate category team, to succeed Clarke. Cofer will report to chairman and CEO Irene Rosenfeld and become a member of the Kraft Executive Team. He will be based in Zurich, Switzerland.
Prior to his role as SVP global chocolate category team, Cofer was SVP strategy and Integration, leading the global integration team following the acquisition of Cadbury in early 2010. Cofer was the architect of the company’s European chocolate category model (2003-2006). His career has also included successful tenures leading the Oscar Mayer business (2007) and the company’s U.S. pizza business (2008-2010). He began his career with Kraft Foods in 1992.
"We sincerely thank Mike for his contributions to turning around our European business, which has now delivered five consecutive quarters of top- and bottom-line growth," Rosenfeld said. "It’s disappointing to say good-bye to a talented colleague, but we respect Mike’s decision, which will allow him to be closer to his family in the U.K. We wish him the very best."
iCarly star helps H-E-B gear up for BTS
SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.
The H-E-B campaign will feature McCurdy in a series of TV and newspaper ads, outdoor boards, in-store signage and H-E-B’s My H-E-B Texas Life publication. An online component also plays heavily into the campaign and includes a presence on heb.com and on H-E-B’s Facebook and Twitter pages. A Spanish-language campaign, featuring McCurdy, will run simultaneously in the select markets of San Antonio, Austin, McAllen, Brownsville, Corpus Christi and Laredo.
In the "Gear Up for Back-to-School" campaign, H-E-B and McCurdy will offer families quick tips and smart solutions for starting off the school year on the right foot with back-to-school supplies and good nutrition, the retailer reported.
“We are thrilled to have the opportunity to work with Jennette in this new ad campaign,” said Cory Basso, H-E-B Group Vice President Marketing & Advertising. “She has proven to be a consistent favorite with children and parents alike and we are looking forward to a positive response to her presence in the campaign.”