BY Michael Fickes

This year’s Chain Store Age “10 Under 40” youthful overachievers — selected by nationwide search and nominations by colleagues — are intense, collaborative team-builders. Each talks about seeing, understanding and responding to the big picture — the whole forest. No one shies away from problems. They seek out big, creative challenges and work tirelessly until solutions emerge.

This year’s group supports the broader industry, too. They are International Council of Shopping Center members, nationally and localy. Many are enthusiastic NextGen members, as well.

These are retail real estate’s rising stars. Keep an eye on them. They have much to teach the next generation — and perhaps even their elders.

Joshua Simon, age 29        

President, SimonCRE        

Scottsdale, Arizona    
While most young kids cut the neighbor’s grass for a few bucks, young Joshua Simon started a landscaping company. In high school in 2001, he became the youngest supervisor in Arizona for a regional fast food chain.

Simon has always driven himself to make more out of his opportunities than his opportunities seem to offer.

When starting college at Arizona State University in Phoenix, he wanted an internship. He landed one with Sandor, an Indianapolis-based shopping center company that was opening an office in Phoenix.    

There’s drive and then there’s drive. While earning his undergraduate degree in business and communications, he worked 30 to 40 hours a week as an intern.

“Sandor was getting ready to develop a number of strip centers, and the president didn’t have time to make leasing calls,” said Simon. “He also needed help finding architects and contractors.

“I picked it up fast, and I loved it,” Simon said. “By my junior year in college, I was handling development, getting plans done and coordinating tenant turnover.”

Simon continued working for Sandor after graduating in 2007. In August 2010, at age 24, he opened SimonCRE. In its first year, SimonCRE redeveloped an old, now vacant Wal-Mart and Kroger center. When Simon closed on the loan, the center was 100% leased. The company also made a couple of freestanding single-tenant development deals in its first year.

Since then, SimonCRE has developed projects across the country, as a preferred developer for Dollar General, Verizon’s largest dealer and EZCORP, among others.

With a staff of 14 employees, SimonCRE expects to handle more than $100 million in real estate transactions this year, along with 35 development projects, including single tenant build-to-suits and redeveloped shopping centers valued at $60 million. This, then, is how you take advantage of opportunities.

Sara Brennan, age 35

Chief Operating Officer

PECO Real Estate Partners

Salt Lake City

Sara Brennan doesn’t just see the big picture; she sees the opportunities and problems. Brennan also knows how to mentor individuals and build collaborative teams to take advantage of opportunities and fix problems.

Brennan began her career at a prestigious Los Angeles law firm where she established an extensive range of experience in real estate law. She then joined Phillips Edison & Co. where she transformed the legal group from primarily handling lease administration into a true legal department that services all aspects of the real estate business, including managing legal relations with more than 3,000 PECO tenants in-house. That achievement earned her a promotion to general counsel.

Last year she formed PECO NOW, a group that helps women develop strategies to move up at work without sacrificing their personal lives. PECO NOW’s programs proved so successful that men now participate.

In light of her successes, PECO has given Brennan another challenge: Establish PECO Real Estate Partners (PREP) as COO, to optimize retail property value of strategic assets. PREP is built on the foundation of the strategic investment and non-grocery divisions of PECO.

“Our job is to look at opportunistic assets that will grow a lot of value for the company,” said Brennan. “Our operating platform incorporates all of our company’s capabilities from leasing to finance to redevelopment.” Brennan says her group will also look at all retail property types, including single tenant retail, power centers, enclosed malls and mixed-use properties.

As her work with PECO NOW suggests, Brennan’s sense of her own big picture is both business and personal. She has made room for life outside of work. She is married with two kids and enjoys the great outdoors of Utah: hiking, skiing, fly fishing, mountain biking and more.

Patrick Cairns, age 37

Senior Manager of Real Estate Development

Kohl’s Department Stores

Menomonee Falls, Wisconsin

Patrick Cairns has located more than 100 Kohl’s that generate approximately $1 billion annually.

Cairns learned to use location analytics in college nearly 20 years ago. “As a freshman, I took a geography course,” he said. “The professor consulted as a commercial broker and became a mentor. He helped me learn site selection analytics, which was new back then.”

Not long after graduation, Cairns signed on with Shoe Carnival and started sourcing sites and negotiating deals.

“It isn’t just finding locations, though,” he said. “It’s also negotiating business terms that will allow a store to prosper for decades. One of my strengths is that I enjoy getting to know people. When you have a mind-set of getting to know a person — not to gain an advantage, but to understand what is important to his company and to communicate what’s important to my company — making the right deal isn’t difficult anymore.”

Ezra Stark, age 32

Chief Operating Officer

Stark Enterprises


Ezra Stark grew up in the family development business and has taken it a step further. As COO of Stark Enterprises, he is a landlord and developer. He has also led the company into retailing.

Stark is currently developing projects worth $1 billion, including the $420-million nuCLEus, a mixed-use neighborhood in downtown Cleveland.

“nuCLEus covers two superblocks, with a residential tower and an office tower,” Stark said. “We’re bringing in national retailers for the lower floors and creating two laneways — developed alleys behind the towers with spaces for local shops.”

Recently, Stark opened a retail division: Stark Restaurant Group, which has become the largest franchisee for Menchie’s frozen yogurt.

“We have also opened a quick-service Asian concept called Enso: Rolls and Bowls,” he said. “Dealing with landlords as a retailer has given me a new appreciation for our tenants when they make requests.”

In this business, playing on both sides of the street makes sense.

Philip Hy, age 30

Senior Real Estate Specialist

Property Development Group

J.C. Penney

Plano, Texas

Philip Hy likes to pit his capabilities against difficult challenges.

Upon earning his Masters in Real Estate at the Cornell University Baker Program, he joined JLL Asia Pacific as a retail analyst advising international fashion tenants on the challenging China market.

In 2014, Hy joined J.C. Penney aiming to contribute to retail history’s biggest turnaround.

“The turnaround is absolutely a collective effort among many departments,” Hy said. “Real estate contributes to the turnaround because our stores are the face of our company. We have the task of improving the look of our stores — while keeping a tight rein on occupancy costs. My role is to negotiate deals to fund renovations, seek opportunities to control occupancy costs and to investigate creative solutions to generate revenue from our real estate assets.”

Hy is emerging as a leader in the broader retail community, as well. He holds a leadership position on ICSC Next Gen – Dallas and sits on J.C Penney’s employee-based Warrior Council.

Brian Finnegan, age 34

Executive VP Leasing

Brixmor Property Group

New York City

Brian Finnegan hadn’t given real estate a second thought until a friend told him that working with retail tenants was a blast. It piqued his interest, and he took an entry-level brokerage slot. “It was fun,” Finnegan said.

Ten years ago, Finnegan came on board with Brixmor. Within a year and a half, he was a regional VP; three years later, he made senior VP.

Today, he’s an executive VP. Here’s why: Since 2011, occupancy in his properties rose more than 250 basis points, and average annual base rent grew by 9%. His team redeveloped 10 anchor spaces and executed 45 anchor leases. He worked effectively to support Brixmor’s “Raising the Bar” program that is upgrading Brixmor’s centers.

He directs three regional offices and 12 local offices. He is involved with ICSC and previously served as ICSC Pennsylvania NextGen state chairman.

What’s the secret to his success? “It’s fun,” he said. “Team-building is fun. Working with retailers is fun. It’s all still fun.”

Dan Zatloukal, age 34

Executive VP – Director of Asset Management

Inland Investment Real Estate Services

Oak Brook, Illinois

Dan Zatloukal signed on with The Inland Real Estate Group of Companies in 2004 right out of college. He worked in the structuring and financing department through 2007, when he took a position in Atlanta with Cushman & Wakefield and then with JLL. His goal: Learn investment sales.

In 2013, he returned to Inland. “I’m from the Chicago area,” he explained. “My friends and family are here.”

Today, Zatloukal oversees a national retail portfolio with 344 properties, totaling approximately 10 million sq. ft.

How do you keep up with 344 properties? “You create and follow a strategic plan for each property and portfolio,” he said. “More importantly, you have to maintain an even keel, collaborate and involve everyone on the team.

“Fortunately, I like working with a wide array of people, and I enjoy trying to fit the pieces of the puzzle together, which is what asset management is all about.”

Eric Sadi, age 36

Senior VP Leasing

Simon Property Group


“I grew up in the retail business — it was my father’s career,” said Eric Sadi, who is based in New York City. “I’m analytical and transactional by nature, and I love studying data. That’s what retail real estate is. I tried other careers but always came back to retail. I got my first break with an entry-level position at G+G Retail. I handled renewals and site selection for Rave and Rave Girl stores.”

When G+G declared bankruptcy nine years ago, Sadi interviewed with Simon and decided that he wanted to work on the landlord side. Starting as a leasing rep, he worked his way up for six years and became Simon’s youngest senior VP leasing ever, responsible for the company’s most productive region: New York and New Jersey.

Sadi attributes his success to perseverance and understanding the retail business and its customers. “Also,” he added, “I never take no for an answer.” Isn’t that the definition of perseverance?

Tara Marszewski, age 35

Senior VP and Chief Accounting Officer

General Growth Properties


Confident, determined and direct, Tara Marszewski is a skilled team builder. “When I was promoted to chief accounting officer last year, it was a natural fit because I enjoy working with teams and finding roles for my team members that accentuate their talents — and I’m good at it,” she said.

Marszewski and her team of 240 individuals oversee General Growth Properties’ $40 billion-plus enterprise, maintaining a steady financial course that helps to attract investors.

According to those in the know, GGP’s financial reporting standards are “best in class.” “GGP has gone to great lengths to improve its disclosures,” said Alex Goldfarb, managing director and senior REIT analyst with the investment banking firm of Sandler O’Neill + Partners. “This helps the investment community value the company and understand its financials.” Marszewski and her team have helped raise GGP’s financial reporting standards to this level, reporting consistent and accurate results in a timely fashion.

Marszewski also works with the senior management team to develop growth strategies for the company. “Our growth strategies aim at high performance, individually and as a company,” she said. “We are executing a high-performance growth strategy with organic growth and growth from strategic acquisitions.”

Townsend Underhill, age 34

Senior VP Development

Stirling Properties

Covington, Louisiana

Townsend Underhill, MBA, CCIM, CRX runs Stirling’s development division in the Gulf South, Stirling’s term for its geographic focus on the I-10 corridor from Pensacola, Florida, across the South through Louisiana.

Lately, he’s been about as busy as one person can be. Recent noteworthy development projects include Mid-City Market and Magnolia Marketplace in New Orleans, Fremaux Town Center in Slidell (mixed-use), River Chase in Covington (mixed-use), MacArthur Village in Alexandria, Kings Country Village in Pineville and Walgreens throughout Louisiana.

Underhill also handles redevelopment and asset management for Stirling. Usually, he has eight to 10 projects in the works and a half-dozen in pre-development.

That’s a lot of large detailed projects to look after, but not too much for Underhill. “I love what I do,” he said. “I’m always thinking about it. I don’t have a starting time. I don’t have a quitting time. And I’m effective at operating in gray areas — that’s where you create something.”


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Liberty Center is Greater Cincinnati’s something-for-everyone development

There are mixed-use developments, town centers, and then there are PLACES, and Liberty Center is being designed to be just that when it brings 1.2 million sq. ft. of retail, restaurant, offices, residences, a hotel and three parks — including one inside the enclosed mall — to a young and affluent area of North Cincinnati.

Liberty Center, opening Oct. 8 at a newly constructed interchange at Interstate 75 and ST 129 in North Cincinnati, will create a core for the new Cincinnati/Dayton metroplex, say developers Steiner + Associates and Bucksbaum Retail Properties. The project’s scale is similar to Steiner’s Easton Town Center in Columbus, Ohio, and The Greene in Beavercreek, Ohio, but with an even greater emphasis on outdoor space and community facilities.

“We are taking the public space to the nth degree,” said Yaromir Steiner, founder and CEO of Steiner + Associates. “We’ve put the amenities on steroids.”

Steiner had been planning a project on the site from about 2006 but abandoned the project during the recession. When the lender approached the developer again in 2010, the project was revived, and Steiner brought in Chicago-based Bucksbaum. Steiner and CEO John Bucksbaum have served as trustees of the International Council of Shopping Centers.

“We liked and admired each other’s work, which has been environmentally conscious and very much aware of the importance of placemaking,” Steiner said.

The result is building what is in effect a completely new community that will be active both in the day and evening. The town center will include nearly 800,000 sq. ft. of enclosed and open-air retail, restaurants and entertainment, a 130-room AC Liberty by Marriott, 75,000 sq. ft. of Class A office space, 240 apartments and, most critically, multiple parks that can be programmed for different uses.

The retail will be anchored by a 200,000-sq.-ft. Dillard’s; an 82,000-sq.-ft., 16-screen CineBistro theater with six dine-in screens; and an 80,000-sq.-ft. Dick’s Sporting Goods. While much of the retail will be single level along tree-lined streets, a portion will be contained within the two-level Foundry building attached to Dillard’s and Dick’s Sporting Goods.

Dining will be a significant part of the mix, with 12 sit-down restaurants, including Cheesecake Factory, Brio Tuscan Grille, Kona Grill, Flip Side, Rusty Bucket, Pies and Pints, and comedy club Funny Bone. More restaurants will be announced shortly.

Density was critical to creating an air of excitement, and the project’s office and hotel space will be located above portions of the retail. Deck parking is located in several areas throughout the project, connected in some areas by a pedestrian bridge.

“In order to create the environment, we have to have office and the hotel on top,” Steiner said.

The residential will be contained within two four-story buildings, with retail on the ground floor.

But the real key to Liberty Center’s place-making, Steiner said, is the abundant green space that the developers are carefully programming to become the cores of the community. Tree-lined pedestrian walkways are located throughout the site, and lead to two outdoor parks. The Green will be oriented to families, boasting pop fountains and other interactive features. The Square, located at the west end of the site, will have public sculptures, a grand fountain and a huge lawn sloping toward an outdoor band shell.

A third park, “the Living Room,” will actually be located within the enclosed mall, offering a heavily landscaped area with lounge seating, music and a cafe that will allow shoppers to relax. Directly above on the upper level of the Foundry, the “Dining Hall” features more than 790 seats in a skylit area reminiscent of a food market. Also located in the Foundry will be the “Discovery Zone” play area.

Perhaps the project’s most distinctive feature, however, lies between the two outdoor parks. The Green and The Square will be connected by The Acropolis, a single-level retail building with a rooftop garden, dining venue and outdoor display area, as well as a community space that can be used for weddings, events, lectures and more. Shoppers and diners will access the rooftop amenities via dramatic staircases at both ends of the building.

The $350 million development is being financed with a combination of debt and equity, but with what Steiner calls “a very creative structure,” bringing in other developers for the hotel, apartments and office components.

All of this will establish a new hub for North Cincinnati that in itself is the center of the merging Cincinnati and Dayton metroplex of 3.5 million people, making it the 15th largest MSA in the country. More than 131,000 people live within five miles of Liberty Center, with an average household income expected to exceed $105,000 at the grand opening. The population within a 15-mile radius is nearly 888,000, with an average household income of nearly $75,000, the developers say. More than 170,000 vehicles drive by the site every day, and both the Cincinnati Children’s Hospital North and West Chester Hospital are located within one mile of the complex.

Yet the only major retail north of the Ohio River, Steiner noted, is Kenwood Towne Centre, making the mix of retail even more critical to the community.

Besides creating an environment, the project will protect the environment with such features as underground water retention basins beneath the project’s parking garages — the rainwater collected will be used for irrigation, while the collection benefits the adjacent stream.

With all that’s taking place at Liberty Center, the project still will have space for more in later phases. No time line has been set for future development, but Steiner noted that there is room for 1.5 million additional sq. ft. of development.


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Report: Arizona outlaws local plastic bag bans

BY Dan Berthiaume

Phoenix – Local communities in Arizona reportedly can no longer ban plastic bags. According to the Associated Press, the Arizona state legislature has voted to make it illegal for cities and town to forbid the use of plastic bags, as well as Styrofoam containers or other disposable products, within their limits.

The state law also restricts local communities from requiring businesses to report energy usage.

The town of Bisbee, Arizona enacted a ban on plastic bags in April 2014. Other cities including Tempe and Flagstaff had been considering banning plastic bags, as well. Florida currently has a similar state law prohibiting local plastic bag bans, and legislatures in Missouri and Texas are considering similar laws as well.

The Arizona Retailers Association and the Arizona Food Marketing Alliance supported the legislation outlawing the bans. The new law against plastic bag bans goes into effect July 2015.


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