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Reflective Roofs on the Rise

BY Marianne Wilson

Demand is growing for reflective or “cool” roof products that meet standards for performance while also being extremely energy efficient. Such roofs can also help reduce the “heat island” effect, a phenomenon by which heat stored in dark materials that absorb heat from the sun is released at night, causing air temperature to remain high. One way to qualify a reflective roof is to look for the Environmental Protection Agency’s (EPA) ENERGY STAR label.

The designation certifies that the membrane is a reflective roof product that will lower the roof surface temperature up to 100 F, thereby decreasing the amount of heat transferred into a store’s interior. While ENERGY STAR specifications aren’t restricted to any particular type of roof, metal, single-ply membrane and roof-coating products are the most widely represented.

According to ENERGY STAR, qualified reflective-roof products offer a number of benefits, including:

Geographic location and climate, existing building insulation levels, the type of roof installed and how well it is maintained will all impact exactly how much a business will save with a reflective roof.

In general, building owners will save money on energy bills by installing a qualified reflective roof if their building has high air-conditioning bills, a large roof surface (as compared to the building’s overall size), lower levels of insulation, and is located in a hot, sunny climate.

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Survey: Businesses want to go green, but afraid of costs

BY CSA STAFF

DELRAY BEACH, Fla. According to a survey of 2,500 business professionals by Office Depot, half of all respondents are interested in making their offices “greener.”

While 50% of those surveyed said they’d like to have a greener office, more than half (55%) said they did not associate going green with saving money.

According to Yalmaz Siddiqui, director of environmental strategy for Office Depot, There is actually a range of cost scenarios that a business could face when deciding to go green, he explained. Some choices, like remanufactured cartridges, cost less; some require an upfront investment but come with long term cost savings, like compact fluorescent lights; some products entail no price difference; and some green ideas do cost more. The trick is to understand the different options and not assume that going green will always result in higher costs.

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Toys ‘R’ Us to be exclusive retailer of ‘Soul Bubbles’ Nintendo DS game

BY CSA STAFF

REDWOOD CITY, Calif. Toys “R” Us will be the exclusive retailer of Soul Bubbles, a new game for Nintendo DS created by Eidos Interactive.

“Creative and refreshing, Soul Bubbles is a unique game that DS owners won’t want to miss,” said Robert Lindsey, evp of sales and marketing for Eidos Inc. “This is a charming story combined with gameplay that pushes the capabilities of the Nintendo DS is sure to engage all puzzle gaming fans.”

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