News

Reflexis partners with IBM on Watson-based task management

BY Dan Berthiaume

Dedham, Mass. – Reflexis Systems Inc. is developing an application made with IBM Watson called Reflexis StorePulse that will issue alerts and tasks to regional and local store managers, based on local event and weather information, among other data, to plan their locations accordingly. The application is aimed at helping to maximize sales by ensuring each store has its finger on the local pulse.

Reflexis StorePulse and Watson enable retailers to achieve an accurate picture of what is likely to happen at stores and provide a higher quality of associate, boosting customer engagement and leading to greater profit.

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News

Micros introduces new tablet, engagement feature

BY Dan Berthiaume

Columbia, Md. – Micros Systems Inc. is introducing two solutions designed to allow retail and hospitality staff members to perform multiple activities from one device. The Micros MTablet E-Series operates on Microsoft Windows 8.1 Embedded Industry Pro in eight- and 11-inch versions, with the 11-inch version fully compatible with the Micros MStation base, providing staff the flexibility to be mobile or use it as a workstation option with full peripheral connectivity.

Optional sleeves for either MTablet size facilitate secure payment on the device.

The Micros Engagement feature offers a fluid touch experience with interactive live tiles that can display and promote content, connect to the loyalty program or external content feeds for guest entertainment, and take orders. It is also configurable and customizable for preference and can provide access to actionable data, analytics and tools for management staff.

"Mobility continues to be a consistent theme for technology in hospitality and retail,” said Russell Butler, senior VP of global research and development, Micros Systems. “In food & beverage, it is not enough to be able to just take an order on a device at a table. The guests want to be able to interact with the technology as well. Providing an exceptional guest experience goes beyond the quality of food and service, it includes the entire guest interaction."

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MARKETING/SOCIAL MEDIA

Technomic, CHD Expert unveil Easy2Find tool

BY Dan Berthiaume

Chicago – Easy2Find is a new online analytics tool designed to simplify food industry research and intelligence at the unit level. It is a joint service offering that joins foodservice data analytics provider CHD Expert and research and consulting firm Technomic.

Easy2Find lets chains see and understand a restaurant’s footprint in any given geographic market and restaurant segment. It is designed to allow users to find where competitors are opening new unit locations and how they impact sales, helping to uncover market expansion potential.

"Brands looking to enter new markets, penetrate existing markets or just track the impact of their competition need information like this to execute smarter strategies," said Darren Tristano, executive VP at Technomic.

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