REAL ESTATE

Regency adds 54 centers to outdoor water conservation initiative

BY CSA STAFF

Jacksonville, Fla. Based upon achieving 30% savings since the inception of its outdoor water conservation pilot project, Regency Centers announced it is expanding its initiative to 54 additional shopping centers.

In December 2008, Regency Centers selected 36 of its existing shopping centers for a pilot program to install high-efficiency “smart” irrigation controllers aimed at reducing its outdoor water consumption. Now, as a result of the success of the pilot, Regency Centers is installing “smart” irrigation controllers at 54 additional shopping centers in Arizona (3), California (17), Colorado (4), Florida (11), Oregon (1), Texas (17), and Washington (1).

Regency plans for the additional 54 properties to be installed by the end of the year.

According to Mark Peternell, the company’s VP of sustainability, the results of the pilot initiative confirmed that ordinary irrigation controllers result in over-watering. On the other hand, the ‘smart’ irrigation controllers, which adjust the irrigation schedule based on local weather conditions and other parameters, have proven to save water and reduce operating expenses.

“Success is determined by a year-over-year decrease in water consumption while maintaining the landscaping to Regency’s quality standard. The ‘smart’ systems have met our savings expectations of 30% and resulted in substantially lower water bills, especially at properties with tiered rate structures,” said Peternell.

Regency anticipates a savings of more than 96 million gallons of water per year. This will result in a proportional reduction in operating expenses and provide an on-going benefit to the company and its tenants, according to Regency

Peternell said that going forward, Regency will incrementally apply the technology into its portfolio as long as the savings continue to accrue and the overall return on investment continues to make sound financial sense.

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Target and Zinio team up for digital newsstand

BY CSA STAFF

MINNEAPOLIS and SAN FRANCISCO, Calif. Target and Zinio announced a partnership to extend access of their global portfolio of publications, including the most popular consumer titles, to Target guests worldwide.

Complementing the e-reading devices available for purchase on Target.com, the private-label newsstand site, target.zinio.com, features a vast selection of digital versions of the most popular U.S. and international single-issue, subscription and archived issues at discounted prices.

Target.com guests will be directed to a co-branded digital newsstand that showcases various publications. Target will market and promote its digital newsstand online and in stores nationwide. Popular titles include Elle, Parenting Early Years, Parenting School Years, Popular Science and Woman’s Day.

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Shop at Macy’s for a cause

BY CSA STAFF

NEW YORK, N.Y. Macy’s announced its fourth Annual “Shop For a Cause” charity shopping event. This year’s Shop For A Cause event will take place at all Macy’s stores and on macys.com on Saturday, Oct, 17.

For “Shop for A Cause,” Macy’s donates shopping passes to participating charities in all of its markets across the country. The shopping passes are then sold by the charitable organizations for $5 each in the weeks leading up to the event. The organizations keep 100% of the proceeds from the sale of the shopping pass. Pass holders can redeem their passes at any Macy’s store or online at macys.com on Oct. 17 to receive 20% off most men’s, women’s, kids and accessories merchandise, 10% off most home items and 25% off a single item. Shopping passes are also sold at Macy’s stores from Sept. 1 through Oct. 17 and at macys.com on Oct. 17, with 100% of the proceeds from the sale of the pass to benefit designated charitable organizations including Feeding America and local food banks as part of Macy’s national “Come Together” campaign that aims to provide 10 million meals for the hungry and to other designated charities.

Local charities can register to participate in Macy’s Shop For A Cause by logging onto www.macys.com/shopforacause. Customers wanting to purchase a ticket to benefit a specific non-profit organization can look up participating charities on www.macys.com/shopforacause.

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