REAL ESTATE

Regency Centers receives LEED certifications at two developments

BY CSA STAFF

Jacksonville, Fla. Regency Centers, a national owner, operator and developer of grocery-anchored and community shopping centers, announced that buildings at two of its shopping centers in Nevada and Pennsylvania have received LEED for Core and Shell certification by the U.S. Green Building Council.

The certified buildings are at Deer Springs Town Center, a 517,370-sq.-ft. shopping center anchored by Target, Ross Dress for Less, The Home Depot and Staples in North Las Vegas and Lower Nazareth Commons, a 206,383-sq.-ft. shopping center anchored by Target and Sports Authority in Lower Nazareth Township, Pa.

The U.S. Green Building Council’s LEED green building system is the foremost program for the design, construction, and operation of green buildings. The process for obtaining LEED certification is based on accumulating points in six areas including sustainable sites, water efficiency, energy and atmosphere, materials and resources, indoor environmental quality, and innovation and design.

According to Mark Peternell, Regency Centers’ VP sustainability, the recent LEED certifications are the second and third development projects for Regency. Jefferson Square in La Quinta, Calif., received Gold certification earlier this year.

“Regency is on target to meet its aggressive LEED certification goals as spelled out in the company’s sustainability program ‘greengenuity,’ which was launched in 2008,” said Peternell. “The program also focuses on operational efficiencies that conserve energy and water, thereby lowering operating costs and providing a healthier environment for our retailers and their customers.”

Water conservation measures such as low-flow toilets and lavatories are expected to reduce indoor water consumption by 40% for both centers. Meanwhile, the use of native and adaptive plants and “smart” weather-based irrigation controllers will reduce outdoor water consumption at Deer Springs Town Center by 89% or 44,400 gallons annually. The use of high-reflectivity roofing materials, high-efficiency HVAC units, energy-efficient lighting and insulated low-emissivity glass is expected to reduce energy usage by at least 20% at both projects.

In addition, other sustainable measures at the projects include the use of recycled materials and FSC-certified wood. FSC wood is a seal of approval awarded by the Forest Stewardship Council for environmentally and socially responsible forest management practices.

Collectively, the two projects implemented aggressive construction waste-management programs that diverted over 239 tons of waste from the landfill, 83% of the projects’ total waste stream.

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A Suave move

BY CSA STAFF

Target announced that Suave, a sponsor partner of its Chip Ganassi racing program, has increased its role in 2010, with the Suave brand being featured in the IZOD IndyCar Series.

Suave served as the primary sponsor of the Target Chip Ganassi Racing No.10 Honda Dallara for reigning IZOD IndyCar Series Champion Dario Franchitti in Round 3 of the series at the Indy Grand Prix of Alabama presented by Legacy Credit Union at Barber Motorsports Park on April 11.

The partnership with the team is a follow-up from last year’s program where Unilever brand Vaseline MEN was the primary paint scheme for one race with Dario Franchitti.

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Michaels to host Mother’s Day project workshops

BY CSA STAFF

IRVING, Texas Michaels announced that it will host a series of Mother’s Day gift-making events throughout the first week of May.

Classes will be held in all Michaels stores and will feature a free or low-cost project including glass bead jewelery making, mug decoration and t-shirt design.

 

“Our workshops are a convenient and inexpensive way for the entire family to make Mother’s Day special,” said Michaels’ SVP and chief marketing officer Paula Puleo. “Moms especially love to receive thoughtful, handmade gifts from their children.”

Michaels announced also the launch of its new Facebook fan page with “The Search For America’s Most Creative Mom” contest starting April 27th through May 11th. Fans can nominate the special moms in their lives and share stories and photos of her creations for a chance to win a $1,000 Michaels gift card.

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