Regency goes whole hog with food and beverage sign-ups
“Retail that can be replaced by the Internet is suffering. We’re trying to give an experience with great architecture, places to hang out and good people,” Regency Centers’ John Mehigan told the Orange County Register last week. That means food and beverage concepts, and lots of them.
Stater Bros. will be the grocery anchor for the Village at Tustin Legacy in Irvine, California, coming in with a store twice the size of its other supermarket in the area. Prepared foods will account for much of the extra space, including sushi, Texas-style ribs, and salmon made in-store.
Other food and beverage brands committed to the 250,000-sq.-ft. center include Chipotle, Dunkin Donuts, Ahipoki Bowl, Pizza Press, Yogurtland, and Board & Brew.
Regency also announced a strong culinary lineup for its Market at Springwoods Village outside of Houston. It includes Jinya Ramen Bar, Zoe’s Kitchen, Tarka Indian Kitchen, and Chick-Fil-A.
Five in-store amenities helping to drive traffic and engagement
Retailers looking to bring customers in the door need to upgrade the shopping experience with added amenities.
That's according to JLL, whose new report examines how brick-and-mortar retailers can deliver in-store experiences and brand loyalty through added amenities. The report, JLL’s Retail Amenities Guide, notes that today's shoppers have countless options when it comes to where they can buy, leaving retailers with fewer opportunities to create brand converts.
“Surprisingly, today’s digital channels have actually heightened the need for physical stores, but generic experiences and design elements won’t engage or fly with today’s customers.” said Vicki Eickelberger, managing director of Big Red Rooster, a JLL company.
JLL has identified the following five elements as increasing foot traffic:
1. Hospitality in store: Luxury brands are known to offer amenities, including VIP spaces, private fitting rooms and lounge areas in their flagship stores. Those perks are meant to entice and reward their best customers. In-store restaurants, cafes, coffee bars and VIP rooms all add to the high-touch hospitality service. lululemon’s New York City flagship store offers a variety of communal spaces as well as an in-store kitchen and dedicated space for fitness classes.
2. Bringing the playing field to shoppers: Retailers are designing their stores with areas or zones that are highly interactive and immersive, allowing consumers to test products and become fully engaged in vivid new experiences. Sophisticated environments are carefully crafted so consumers can experience products in the context of the moment. Under Armour’s "brand house" concept in Chicago utilizes authentic materials to bring the track, field or court in store, and offers designated zones to try on and test shoes.
3. Food for thought: One of the most sought after amenities in shopping centers is an abundance of dining options. By 2025, as much as 20% of shopping center gross leasable area is expected to be occupied by food and beverage concepts, according to JLL's report on food and beverage commissioned by ICSC.
4. Elements of heritage: A brand’s story over time is a major component of why a brand is what it is today. Some retailers now include pieces of a brand’s history as a homage to the past and an invitation into the retailer’s culture. This could come in the form of museum-like displays of a brand’s early products or origins, or an iconic piece of merchandise the brand prides itself on. These elements invite guests into the retailer’s culture and build a canvas for a retailer to feature its heritage. For instance, the Alexander McQueen store in New York includes many signature elements, including moldings that invoke the seams on the designer's iconic heritage tailored jacket.
5. Clean and contemporary – design that is: Design is, not surprisingly, one of the most essential elements of a store’s success. Today, retailers are blending unique styles in clean cut and contemporary fashions for a visually satisfying brand. Exposed brick, fine marble, rugged wood, velvety displays, raw concrete, and exquisite rugs, are all being incorporated to display a contemporary and inviting space for consumers to spend time in.
Fred Segal ups the ante on Hollywood flagship
Fred Segal is designing its new flagship to be more than a just “a store.” Instead, it’s creating “a style and design laboratory.”
The iconic retailer, which has a reputation for carrying an internationally influenced high-end fashion mix, will open a 22,000 sq. ft. flagship store on the corner of La Cienega and Sunset Boulevard in West Hollywood, California, this fall. Defined as “a style and design laboratory,” the location will feature exclusive collaborations, partnerships, food and beverage, and a venue for LA events large and small.
Specifically, it will highlight innovative assortments of men's and women's fashion, lifestyle, beauty, eyewear, kids and home brands through permanent collections and pop-up concepts. The store will also feature dynamic event spaces, an onsite florist, full-service salon, a restaurant concept by Bill Chait, as well as the highly recognized San Francisco Café Tartine.
The permanent retail shops will include The Highline (multi-brand men's shop), Fred Segal by Maris Collective (multi-brand women's shop), Atelier and Repairs, CAP Beauty, the first west coast CFDA retail space, Eggy, Flower Girl LA, Framed EWE, Replika Vintage and The Pancake Epidemic. A slate of rotating designers, performances and event will be announced this fall.
The space will occupy the ground levels of two recently developed luxu-ry residential buildings. Like the brand's Melrose Avenue outpost and its former Santa Monica space, which closed last year, the new flagship will also be decorated with the company's iconic ivy-covered facade, according to The Hollywood Reporter.
"Fred Segal brings a collective creative viewpoint to life every day,” said John Frierson, president of Fred Segal. “People in L.A. are looking for a place to go to see what's next. And this is what Fred Segal has always been about.”